Barry Smith

Business Line Manager – Partners, Sales & Marketing

Ikano Insight

Clothing, Entertainment & Leisure

A fervent force in the world of marketing and insight, Barry makes things happen. He relishes complex challenges set by clients, producing simple, effective solutions that deliver immediate value and results.

Insight Articles

Behavioural Targeting, Consumer Behaviour

The Customer Segmentation Highway

By Barry Smith, Business Line Manager – Partners, Sales & Marketing at Ikano Insight

1 min read • 11/07/16

Consumer Behaviour, Customer Experience

Keeping Millennials Engaged With Your Brand

By Barry Smith, Business Line Manager – Partners, Sales & Marketing at Ikano Insight

1 min read • 11/07/16

Analytics, Behavioural Targeting

How To Reduce Customer Churn

By Barry Smith, Business Line Manager – Partners, Sales & Marketing at Ikano Insight

3 mins read • 08/07/16

Consumer Behaviour, CRM

How To Reward Engaged And Loyal Customers

By Barry Smith, Business Line Manager – Partners, Sales & Marketing at Ikano Insight

2 mins read • 07/07/16

CRM, Customer Experience

Creating Superfans through mobile engagement

By Barry Smith, Business Line Manager – Partners, Sales & Marketing at Ikano Insight

1 min read • 07/06/16

Behavioural Targeting, Consumer Behaviour

How is Mobile Changing Customer Experience?

By Barry Smith, Business Line Manager – Partners, Sales & Marketing at Ikano Insight

1 min read • 20/05/16

Analytics, Consumer Behaviour

How Demand for Data Visualisation has Boomed

By Barry Smith, Business Line Manager – Partners, Sales & Marketing at Ikano Insight

1 min read • 20/05/16

Analytics, Consumer Behaviour

Dear Retailer, Please Don’t Forget Us! Love, Your Physical Stores

By Barry Smith, Business Line Manager – Partners, Sales & Marketing at Ikano Insight

2 mins read • 20/04/16