29 Mar, 2018

Travel & Leisure: Digital Marketing Spotlight 29 March 2018

Event Details

The Hospital Club. Covent Garden

From research and consideration through to the booking process and online reviews, the way consumers interact with brands in this sector is changing.

At the Travel & Leisure: Digital Marketing Spotlight our expert speakers will each share practical insight on a specific challenge facing the travel & leisure industry, before the group split off into a rotation of interactive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9:00 - 9:30

Registration, Coffee, Pastries And Networking

9:30 - 9:40

Engage and Convert Customers with High-Impact Email & eCRM Strategies

With email still being one of the most popular marketing channels, why, and how, you should be working to increase the effectiveness of your email strategy should be at the forefront of any marketer’s decision making. In this presentation we’ll be covering a clearly articulated and visualised framework to create relevance, case study insights into how to approach segmentation and examples of where content has been personalised, a summary on automation approaches, and some helpful technology.

9:40 - 9:50

Recommendations And Word Of Mouth For Acquisition In The Travel And Leisure Sector

Discover why trust and relevance are essential to building a brand. During this session, Andy will unearth the trust marketing techniques of brands like Uber and Airbnb. Plus share case studies of brands who’ve used word of mouth to build brand engagement. You’re guaranteed to get practical tips and ideas you can take back to your own business.

9:50 - 10:00

Personalisation Is Dead. Long Live Intelligent Personalisation

Dramatically rethink your personalisation tactics to really drive the best memorable experiences your travel customer demands

10:00 - 10:10

How User-Generated Content Fuels the Travel Booking Cycle
Andy Mallinson

Managing Director

Stackla

In today’s digital world, travel brands are fighting for visibility and market share. Luckily, tourism is one of the most ripe industries for user-generated content (UGC) marketing. Not only are travellers sharing meaningful travel experiences on social media – posting 160+ million #travel images on Instagram alone – but 83% of people look to this UGC for travel inspiration and validation. This session will present ways to use real customer photos and stories to attract, engage and convert consumers throughout the buying cycle – from dreaming and planning to booking and advocating.

10:10 - 10:20

Wish You Were Here: The Storytelling Power Of Video

The explosion of online video has left brands scrambling to create content and this is nowhere more apparent than in the travel and leisure industry. But what video best supports your marketing messages? And what storytelling do your customers care about? Where should you be placing this content, and what should you be spending on video?

10:20-10:45

Refreshment Break

10:45 - 12:30

Interactive Roundtables

12:30 - 13:15

Light Lunch And Networking
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