Travel & Leisure: Digital Marketing Spotlight 29 March 2018
9:00 - 9:30
Registration, Coffee, Pastries And Networking
9:30 - 9:40
Formally Interim Head Of eCRM At Travelodge
Engage and Convert Customers with High-Impact Email & eCRM Strategies
With email still being one of the most popular marketing channels, why, and how, you should be working to increase the effectiveness of your email strategy should be at the forefront of any marketer’s decision making. In this presentation we’ll be covering a clearly articulated and visualised framework to create relevance, case study insights into how to approach segmentation and examples of where content has been personalised, a summary on automation approaches, and some helpful technology.
9:40 - 9:50
CEO & Co-founder
Recommendations And Word Of Mouth For Acquisition In The Travel And Leisure Sector
Discover why trust and relevance are essential to building a brand. During this session, Andy will unearth the trust marketing techniques of brands like Uber and Airbnb. Plus share case studies of brands who’ve used word of mouth to build brand engagement. You’re guaranteed to get practical tips and ideas you can take back to your own business.
10:00 - 10:10
Archived: Andy Mallinson
How User-Generated Content Fuels the Travel Booking Cycle
In today’s digital world, travel brands are fighting for visibility and market share. Luckily, tourism is one of the most ripe industries for user-generated content (UGC) marketing. Not only are travellers sharing meaningful travel experiences on social media – posting 160+ million #travel images on Instagram alone – but 83% of people look to this UGC for travel inspiration and validation. This session will present ways to use real customer photos and stories to attract, engage and convert consumers throughout the buying cycle – from dreaming and planning to booking and advocating.
10:10 - 10:20
Head of Production
Wish You Were Here: The Storytelling Power Of Video
The explosion of online video has left brands scrambling to create content and this is nowhere more apparent than in the travel and leisure industry. But what video best supports your marketing messages? And what storytelling do your customers care about? Where should you be placing this content, and what should you be spending on video?
10:45 - 12:30
12:30 - 13:15
Light Lunch And Networking