28 Mar, 2019

Travel & Leisure: Digital Marketing Spotlight 28 March 2019

Event Details

The Hospital Club

From research and consideration through to the booking process and online reviews, the way consumers interact with brands in this sector is changing.

At the Travel & Leisure: Digital Marketing Spotlight our expert speakers will each share practical insight on a specific challenge facing the travel & leisure industry, before the group split off into a rotation of interactive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

09:00-09:30

Registration, Coffee, Pastries And Networking

09:30-09:45

Automation And The Future Of Travel Marketing

What is the future of travel marketing? Wouldn't you like to know? Matt Holmes, Head of Digital Marketing at Thomas Cook Airlines, will reveal all with a future-facing look at how travel brands can leverage automation and AI in their digital marketing, learning from the world of ecommerce and the AI driven innovators in Asia. Find out how AI can free up your time to add value to their business in other ways.

09:45-10:00

How To Turn Lookers Into Bookers With Authentic Traveller Content

In travel, inspiration is key and experience is everything. Yet the content that inspires, validates and influences people most is created by other travellers, not brands. In this talk, I'll share how brands can leverage AI-powered technology to transform their entire customer journey with authentic traveller-created content – boosting engagement, reducing costs and driving bookings.

10:00-10:15

How To Create A Winning Video Marketing Strategy

Video is the most effective way to meet marketing objectives from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

10:15-10:30

Why AI Will Change The Travel Marketing Game

It’s no secret that AI is set to change the game for travel marketing. How do we at Phrasee know this? Well, we’ve done it with Virgin Holidays... Join Natalie Johnson from Phrasee as she takes you through a brief history of AI, the different forms of AI and Virgin’s secret to marketing success.

10:45-11:00

Refreshment Break

11:00-12:30

Interactive Roundtables

12:30-13:15

Light Lunch And Networking
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