Travel & Leisure: Digital Marketing Spotlight 12 September 2019

The Internet has created savvy and decisive customers. The pressure is on travel and leisure companies to capture their attention by providing personalised service and unique, consistent customer experience throughout the customer life cycle. Cheetah Digital works with the world’s best brands to deliver the technology and expertise needed to create lasting customer relationships. Join Sharon Forder as she discusses how travel and leisure companies are creating engaging interactions that drive lifelong brand loyalty and ongoing marketing success.

Travel is one of the most referable sectors; after all everyone wants to share their latest discovery and insider tips. This session looks at the power of referral marketing and how to harness the advocacy of your brand fans. Join Andy, where he’ll share his insight in helping leading travel brands turn refer-a-friend into a leading marketing channel.

Travel and leisure brands are on board with the need for video in their marketing funnel. It lowers cost per acquisition, it raises brand awareness, drives conversions, and increases lifetime client value. But many marketers are making simple mistakes that waste money and, more importantly, waste opportunities. Jon Mowat is a marketing consultant for a number of travel brands and author of the book, "Video Marketing Strategy". In this talk he brings his insights on how to bring video to life in an informative, engaging presentation that gives psychological insights and actionable tips. He provides delegates with practical steps for marketing professionals in Leisure and Hospitality looking to deliver better results with video content. He covers how to engage your audience emotionally, focus on the right part of the purchase journey, use the right metrics to measure success, and gives you his magic spreadsheet for planning powerful campaigns.

Like just about every other areas of marketing at one point or another, loyalty has been declared dead. But is this really the case? In this presentation, we will look at why brand loyalty is important, the changing face of loyalty within the digital marketing and some working examples of how you can keep your customers coming back for more.