The Novelty of the Lockdown Has Worn Off… Now What? Webinar 14 May 2020
Author, Speaker, Expert
Introduction and Welcome
How to Influence People and Win Business with Video Calls and Webinars
Video calls and webinars are a hot topic, with more brands using them than ever before, but are you making the most of this powerful tool? Video marketing expert Jon Mowat hands over industry secrets on how to make yourself look like a pro on video calls to increase engagement with your audience. He also explains how to structure webinars and long form content to maximise engagement and grow your brand.
How to Get More from Your Agency (During or Post COVID-19)
In these uncertain times, better digital performance has never been more critical for many companies. Whilst some are inactive, some are pushing hard to capture market share. Often, better performance hinges on your relationship with your agency. But it’s not always clear what a “good” relationship looks like. What should you expect or demand? After 20 years in digital marketing, we’ve identified the 10 most important aspects of this pivotal relationship to make sure it works for you.
Digital Strategy & UX Consultant
How to Run Remote Workshops That Make a Difference
Whether it's to gather data to help inform new products, or to discover what customers really want from your website, there's never been a better time to run a remote workshop. But it's easier said than done. Using his many years of experience in running remote workshops that really work, Shaun will talk you through how to structure the workshop, what tools to use for best effect and why, managing different stakeholder types, and how you can book yourself onto a Codehouse workshop to see for yourself.
Q&A and Panel Discussion
Client Services Director
Turbocharge Your Existing Customer Marketing Technology Stack When Rip and Replace is Not an Option
The constant change of recent times has highlighted the need for dynamic, agile marketing processes underpinned by a fit-for-purpose tech stack. As budget constraints kick in, and more costly overhauls and platform migrations are being put on the backburner, marketers need to take stock of their existing technical infrastructure, and understand where quick fixes and optimisation can enable and power customer strategies moving forward. To help marketers capture these opportunities, Planning-inc will talk through an evaluation framework to “hack your stack”, offering examples of how brands have tweaked rather than replaced their technology to great effect.
Chief Customer Officer
Q&A and Panel Discussion