14 May, 2020

The Novelty of the Lockdown Has Worn Off… Now What? Webinar 14 May 2020

Event Details

UK (your house)

Register Here

The events of the past couple of months have hit the world with dramatic cultural change. Online channels have become crucial for brands and businesses to communicate with their customers in a way that many never have before, as people continue to self-isolate and spend more time online.

As the marketing world ticks on, so do we. Join us for a series of webinars exploring how digital marketing experts are dealing with the current situation, what advice they can give to help businesses navigate through the crisis, and how to bounce back once the lockdown has been lifted.

Join us at 10 a.m. on Thursday 14 May for the first of our exclusive webinars, which will consist of six speakers – a mixture of agencies, brands, and tech companies – who will give 15-minute presentations, followed by a Q&A and panel discussion led by Skip Fidura.

Email Paul Nichols now for discounts, direct bookings, and any questions regarding the webinars.

10:00-10:15

How to Influence People and Win Business with Video Calls and Webinars

Video calls and webinars are a hot topic, with more brands using them than ever before, but are you making the most of this powerful tool? Video marketing expert Jon Mowat hands over industry secrets on how to make yourself look like a pro on video calls to increase engagement with your audience. He also explains how to structure webinars and long form content to maximise engagement and grow your brand.

10:15-10:30

How to Get More from Your Agency (During or Post COVID-19)

In these uncertain times, better digital performance has never been more critical for many companies. Whilst some are inactive, some are pushing hard to capture market share. Often, better performance hinges on your relationship with your agency. But it’s not always clear what a “good” relationship looks like. What should you expect or demand? After 20 years in digital marketing, we’ve identified the 10 most important aspects of this pivotal relationship to make sure it works for you.

10:30-10:45

How to Run Remote Workshops That Make a Difference

Whether it's to gather data to help inform new products, or to discover what customers really want from your website, there's never been a better time to run a remote workshop. But it's easier said than done. Using his many years of experience in running remote workshops that really work, Shaun will talk you through how to structure the workshop, what tools to use for best effect and why, managing different stakeholder types, and how you can book yourself onto a Codehouse workshop to see for yourself.

10:45-11:00

Q&A and Panel Discussion

11:00-11:10

Break

11:10-11:25

Turbocharge Your Existing Customer Marketing Technology Stack When Rip and Replace is Not an Option

The constant change of recent times has highlighted the need for dynamic, agile marketing processes underpinned by a fit-for-purpose tech stack. As budget constraints kick in, and more costly overhauls and platform migrations are being put on the backburner, marketers need to take stock of their existing technical infrastructure, and understand where quick fixes and optimisation can enable and power customer strategies moving forward. To help marketers capture these opportunities, Planning-inc will talk through an evaluation framework to “hack your stack”, offering examples of how brands have tweaked rather than replaced their technology to great effect.

11:40-11:55

Past, Present, and Future: What COVID-19 Has Reminded Us About Marketing

Our host Skip Fidura sits down with Jeremy to dispel the myth of the new normal. They will be talking about what COVID-19 reminds us about marketing technology, brand storytelling, and being better marketers.

11:55-12:10

Q&A and Panel Discussion
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