Social Media Seminar 16 April 2015

Laura will talk through a range of case studies that use social media to power other campaigns. She’ll discuss best practice when it comes to harnessing the power of social media to produce benefits for other areas of your business.

The era of commodity media - where brands could only advertise across websites that conform to standardised formats - is coming to an end. There is a new breed of audience platforms that is creating unique experiences where brands and consumers have an opportunity to invent, create and connect. They are autonomous, non-conforming and personal. Pinterest, Twitter, Snapchat and Facebook represent a massive percentage of time spent on the internet and have developed some of the most powerful paid advertising solutions in the world. Frank will address today’s challenges and opportunities.

The world of publishing is changing fast, as is the role of social for brands and publishers. Great British Chefs partners with brands to create bespoke marketing solutions which include content, native advertising and social engagement. Olly will discuss how Great British Chefs, a digital platform with 1,100,000 followers on social media and over two million page views a month, have worked with a wide variety of clients including Urban Fruit, Unilever, Tate & Lyle, Cath Kidston, Celebrity Cruises, Western Australia and Gressingham Duck.

Dan will discuss the development of the social landscape and key trends in social business. He'll round up by giving three key tips for social development.

Until recently we viewed the path to purchase in travel as a linear A-to-B user journey, with many marketers applying a last click/last event attribution model. The approach has proved flawed but is still applied because of an absence of viable alternatives. Until now. With the explosion of data and the influence (and ego-boost) that comes with discovering new destinations, Peter will explain how the path to purchase is more fluid and continual, presenting marketers with a wider sphere of customer influence before and beyond the booking. Peter will share his learnings and relevant case studies, current practice, demonstrable ROI evaluations and explain why it’s peoples’ opinions that will count in the future.

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.