SEO, PPC, Paid Social & Display Seminar 9 December 2021Request Ticket
Registration and Networking
Events & Content Manager
Welcome and Introduction
Content Marketing Director
Creating Digital PR Strategies to Navigate the Ever-changing News Agenda
You’ve planned a campaign, done all of the creatives, built your media lists for outreach, and you’re ready for launch – but what do you do when the news agenda suddenly changes? From global pandemics, to high profile deaths and natural disasters, the media is subject to constant change based on current affairs. If you can’t pivot at the last minute then you could find ourselves out of pocket, with no results to show for it, so what can you do to prevent this? connective3 has spent the last year focussing their efforts on creating campaigns that are built to last, and can move with the changing news agenda so that you’re not left with shelved campaigns, trying to salvage lost spend at the last minute. Find out how they’ve done this for clients including ComparetheMarket, Travel Chapter, and Wren Kitchens, and have delivered PR campaigns that drive ROI as a result.
Technical SEO Specialist
Why Schema Needs to Be Part of Your Digital Marketing Strategy
Schema is an excellent tool to help SEOs and digital marketers gain the maximum amount of traffic and claim extra search engine real estate. Featured snippets and carousels help gain brand awareness and exposure through search engine results pages. In this talk, Beth looks at how structured data isn’t a fast-track to growth or to drive rankings, but it is one of the best ways to serve a user with appropriate content through analysing search intent and answering those important questions users are asking.
What's Really Working on Paid Social?
2021 has brought with it a huge amount of changes on the platform, and many advertisers are struggling. Jon will share Overdrive's experiences of turning struggling accounts round with a set of strategies that they see working for their clients. What you will learn: what are the common Facebook Ads mistakes and how you can avoid them; how to pre-empt and plan for issues; how to know where to spend your money and move campaigns towards a positive ROI.
SEO Strategy for Large Websites
Google is announcing new algorithm updates every couple of months. The question “how do I keep my FREE organic traffic?” is causing a severe headache not only for SEO professionals, but also sometimes front-end and back-end developers, IT departments, and even CEOs. Andriy will share his 10+ years of experience in digital marketing, covering what is important in building your SEO strategy for large international websites, and introduce his SEO model: Detect -> Protect -> Grow.
Presentation Details to Be Announced