SEO, PPC, Paid Social & Display Seminar 17 February 2022Request Ticket
Registration and Networking
Events & Content Manager
Welcome and Introduction
Paid Media Director
Technical SEO Specialist
Why Schema Needs to Be Part of Your Digital Marketing Strategy
Schema is an excellent tool to help SEOs and digital marketers gain the maximum amount of traffic and claim extra search engine real estate. Featured snippets and carousels help gain brand awareness and exposure through search engine results pages. In this talk, Beth looks at how structured data isn’t a fast-track to growth or to drive rankings, but it is one of the best ways to serve a user with appropriate content through analysing search intent and answering those important questions users are asking.
What's Really Working on Paid Social?
2021 has brought with it a huge amount of changes on the platform, and many advertisers are struggling. Jon will share Overdrive's experiences of turning struggling accounts round with a set of strategies that they see working for their clients. What you will learn: what are the common Facebook Ads mistakes and how you can avoid them; how to pre-empt and plan for issues; how to know where to spend your money and move campaigns towards a positive ROI.
SEO Strategy for Large Websites
Google is announcing new algorithm updates every couple of months. The question “how do I keep my FREE organic traffic?” is causing a severe headache not only for SEO professionals, but also sometimes front-end and back-end developers, IT departments, and even CEOs. Andriy will share his 10+ years of experience in digital marketing, covering what is important in building your SEO strategy for large international websites, and introduce his SEO model: Detect -> Protect -> Grow.
Presentation Details to Be Announced