10 Dec, 2015

Search Marketing Seminar 10 December 2015

Event Details

The Hospital Club, Covent Garden

Learn more about paid and natural search on the web and mobile devices.

 

2pm

Registration and networking

2:25

Introduction – Jon Fortgang, Editor, Figaro Digital magazine

We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 6pm).

2:30-3:00

From Page Rank To Rank Brain

Anthony and Martin will discuss the evolution of the Google algorithm and explain what this means for marketers.

3:00-3:30

Mobile Apps Vs. Mobile Web

People spend more time in apps than browsing on mobile phones, but this doesn’t mean that mobile apps are suitable for every business. This session will help brands decide whether they need an app, and how to promote their products and services to mobile users via apps, mobile websites and social media.

3:30-4:00

Tea, coffee and networking break

4:00-4:30

The Most Common Mistakes Made In Content Marketing And How To Avoid Them In 2016

From the initial research stages through to distribution and goal-setting, there’s a lot to take into account when developing a great content idea. Ben will be presenting solutions to the most common pitfalls along with good and bad examples throughout.

4:30-5:00

Consumer Search Behaviour
Gerald Murphy

Senior Search Manager

Private: 7thingsmedia

Gerald will reveal the secrets of how we search online and discuss different behaviour patterns - including the differences between men and women's online behaviour.

5pm

Drinks and networking

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.

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