Retail & Ecommerce: Digital Marketing Spotlight 7 October 2021Request Ticket
Registration, Coffee, Pastries, and Networking
Ecommerce & Marketing Director
Look Fabulous Forever
How to Evolve Your Digital Experience
Consumers who were forced to shop online now have the option to shop in store again. How do you keep evolving your digital experience to attract and retain customers in this competitive environment? Look Fabulous Forever’s investment in personalising their customers' journeys and creating a delightful online experience has driven growth and customer satisfaction. Janis Thomas shares what they’ve learned.
How to Unlock Growth with Marketing Attribution
2020 was a year like no other. And the start of 2021 wasn't much better. With budgets being slashed and big name retailers going bust, what should retail marketers be doing right now to not only recover in times of increasing uncertainty – but actually grow their business? Join QueryClick CEO, Chris Liversidge, as he explores why retailers need to invest in marketing attribution in 2021, and how to achieve a deeper level of granularity with campaign attribution.
Global Brand Advocacy Manager
What Is Live Video Shopping, Live Video Commerce, and Livestream Shopping?
Live video shopping is taking China by storm, and quickly taking hold in the US and Europe. So, what is live video shopping and how does it work? What trends are we seeing that make the mash up of livestream video and eCommerce relevant today? This presentation breaks these trends down, and examines the tech and operational elements of connected video commerce and how this can become a new sales channel for brands and retailers alike.
How to Create a Winning Video Marketing Strategy in the Retail and Ecommerce Sector
Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling with a retail brand? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the retail and eCommerce sector. Discover how to develop your own brand story to engage your audience emotionally and gets results at every step of the sales funnel.
Light Lunch and Networking