Retail & Ecommerce: Digital Marketing Spotlight 8 March 2018
9:00 - 9:30
Registration, Coffee, Pastries And Networking
9:30 - 9:40
Head of Brand Advocacy
9:40 - 9:50
Head of Paid Media
Retail PPC: Is The Future Automated?
Retail PPC teams typically manage campaigns for large and fast-changing product inventories, which cannot be optimised manually. In this session, Search Laboratory's Head of Paid Media, Pete Whitmarsh, will share examples of how automation can help scale and optimise PPC campaigns nationally and internationally, and the opportunity presented by Amazon Marketing Services. He will also provide a sneak preview into Google Attribution, and look forward into other issues that will affect the future of PPC.
9:50 - 10:00
Director & Digital Experience Strategist
Power Up Your Commerce!
Shoppers have more choice and more control than ever before. If they don’t get what they want from you, when and where they want, then they’ll bounce. How do you deliver value-driven shopping experiences when consumer values are constantly changing? Matthew Tilbury will explain how personalisation has finally come of age, allowing brands to provide omni-channel retail experiences that delight the right customer with the right offer to boost profitability, and show that retailers who turn every interaction into a transaction with personalised offers across the buyer’s journey are the ones who will win.
10:00 - 10:10
The Super-Smart Email Delivery Technique Nobody’s Talking About
Sharing Communicator’s best-kept secret, Georgia will show you how one change to your email sending will ultimately help you deliver more emails to their intended inboxes. You’ll realise why it’s so necessary, see a case study from a high street brand and learn exactly how you can implement it. If you send high-volume email, this is one not to be missed!
10:20 - 10:30
10:30 - 12:30
12:30 - 13:30
Light Lunch And Networking