15 Feb, 2018

Paid Search & SEO Seminar 15 February 2018

Event Details

The Hospital Club, Covent Garden

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

At this session our team of industry experts discuss the search tactics that will break ground for your content, and maximise its impact through links, language and integrity. Plus, how to drastically increase your ROAS. Join us and this stellar line-up of search leaders to learn where your strategy is succeeding, and what tactics you can take back to the office right away to drive traffic, leads and engagement.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

Using Search Intelligence To Power Content Strategy

There are 4.7 billion searches per day on Google, 1.2 trillion searches per year and 90% of the world’s data was created in the last two years - and yet, companies are struggling to be seen. In this session Henry and Rob will show you that there is an opportunity to create content to fill the gap and stand out above the competition. How hyper targeting your audience will decrease cost of media spend and cost of acquisition without compromising on performances.

15:00

Will 2018 Be The Year Attribution Comes Of Age?

Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. In this session Ian will take a cold hard look at the mathematics behind attribution, and will provide a sneak preview into soon-to-be-released Google Attribution and Google Attribution 360.

15:30

Networking And Refreshment Break

16:00

Deliver A Data Driven Strategy Using Customer Intent Trends

With a constantly dynamic landscape, it can be a challenge to plan and strategise throughout your digital department and wider business. Sam, Co-Founder and CMO, showcases how anticipating customer needs is still the foundation of any successful strategy. He discusses what it takes to discover, understand, and commercialise these needs in a way to add value to your entire organisation.

16:30

How To Make Yourself An ROI Marketer: An Introduction To Attribution

Sam shares the things you need to know now to make your 2018 marketing report impress your boss and the board.

17:00 -18:00

Drinks And Networking
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