10 Nov, 2016

Paid Search & SEO Seminar 10 November 2016

Event Details

The Hospital Club, Covent Garden

At this session our team of industry experts will discuss the role of content, links, authority and provide tips and tactics you can implement right away.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

2pm

Registration and networking

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5.30pm).

2:30-3pm

An Integrated Approach To SEO, Content, PR & Social

Developments in digital marketing are arriving at an astounding rate, making it increasingly difficult for brands to focus on the tactics and the channels that best work for them. Ann Stanley provides practical advice on adopting an integrated approach to search, social and PR. This includes all aspects of paid, owned and earned media and she will provide actionable insight into techniques for both customer, leads/sales acquisition and/or brand building.

3-3:30pm

Content Strategy Needs To Be Like Treacle

Anthony Tuite

Head of Digital

Barracuda Digital

A presentation in two parts. Part 1; we will disambiguate the concept of 'content' and introduce a robust structure for planning content deployment across your website. Part 2; we will look at a framework for assessing your content ideas and messaging to make them more likely to succeed in generating attention, and those (still) all-important links. And yes, the 'treacle' bit will also be explained.

3.30-4pm

How Agile Technical SEO Can Add Value To Your SEO Campaign

Adam Gent

Senior Search Strategist

Edit Ltd

Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This session will focus on how you can be more Agile and implement technical SEO recommendations that add value.

4-4.30pm

Networking break

4:30-5pm

How To Kill It This Black Friday And Christmas!

Luca Senatore

CEO

Genie Goals

For years, Luca has been leading large team of professionals who drive outstanding results for global retailers... During this session Luca will talk about how to use PPC, Display, Youtube, Social, targeting, bidding, copy and everything in between to succeed this winter. Discover practical no nonsense strategies to get results from your digital marketing efforts this winter.

5-5:30pm

Get More Bang For Your Buck With AdWords

David Wilkinson

Senior PPC Account Manager

Learn how to save money and improve your ROI with AdWords. This talk will be a benefit to companies of all sizes that use AdWords no matter what industry they're in. David will guide you through a typical account and show you how to get more bang for your buck with AdWords.

5.30-7pm

Drinks and networking

If you have any questions please call us on 0207 870 3380.