Not-for-Profit: Digital Marketing Spotlight Webinar 23 July 2020
Author, Speaker, Expert
Introduction and Welcome
Head of Communications & Marketing
How Veganuary Inspired the Most Successful Marketing Campaign of 2019 – Greggs’ Vegan Sausage Roll
When Greggs announced its headline-grabbing vegan sausage rolls in January 2019, it became abundantly clear that Veganuary exerts a powerful influence on the high street. But the pastry-based snack didn’t come out of nowhere. Greggs-mania was the culmination of five years of corporate collaborations that have been at the heart of Veganuary’s work since its launch in 2014. And last January, 2020, the number of vegan products and menus launched for "Veganuary" hit an all-time high, and included fast food giants KFC, Burger King, and McDonalds. This talk will explore how a fun new year’s resolution challenge has changed the future of food for good.
How to Create a Winning Video Marketing Strategy in the Not-for-Profit Sector
Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling with a not-for-profit organisation? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the not-for-profit sector. Discover how to develop your own brand story to engage your audience emotionally and gets results at every step of the sales funnel.
Alice More O’Ferrall
Head of Global Digital
Driving Membership Engagement Post COVID-19
Given the recent coronavirus pandemic and social distancing measures, it's never been more important to offer a first-class online experience. Ida will discuss the digital trends that not-for-profit organisations are using to drive engagement with their members and supporters throughout 2020.
Q&A and Panel Discussion