Nordic Retailer Spotlight: Digital Marketing Roundtable 7 March 2017
8:30 - 9:00
Registration, Coffee, Pastries And Networking
Software Sales Leader
IBM Watson Marketing
Key Marketing Trends For 2017
The digital universe is expected to grow 40X by 2020. How can marketers already short on time make sense of this rapidly evolving landscape and deliver the timely, personalized, cross-channel experiences today’s customers and prospects expect?
Discover key marketing trends for 2017 and strategies you can use to build stronger relationships with contacts and improve the customer experience.
If You Are Not Going To Punch Above Your Weight, Stop Punching Below Your Weight
We have been talking about email best practice for years: segmentation, automation, progressive profiling. The reality is however, that very few brands are actually doing this. In this presentation, Skip is going to reveal the results of dotmailer's 2017 Hitting the Mark Report, discuss some of the reasons that brands are still primarily relying on batch and blast as well as exploring opportunities for brands with smaller marketing budgets to compete with the leaders in their sectors.Watch Video
Head of Data & Insight
Data And The Buyer Journey
Erik will speak about how data can be used to make the buyer journey more effective. Through real client cases, Erik will show how iProspect work with data driven marketing to enable the right use of data. This can then be used to deliver smarter campaigns and positively affect all areas of the buying process.Watch Video
10:00 - 11:30
Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value.
11:30 - 12:30
Light Lunch And Networking