Financial Services: Digital Marketing Spotlight 18 November 2021Request Ticket
Registration, Coffee, Pastries, and Networking
Head of Digital Marketing
Legal & General Investment Management
Building and Maintaining Consumer Trust with Video
Consumer trust is vital to the financial sector, but how do brands build it and keep it? This engaging talk by leading video marketing expert Jon Mowat looks at how video content is a vital component in brand strategy, and explores how to use it to build awareness and trust. The talk covers best practice and case studies, along with industry insights.
Cutting Through the Noise: Using Game Mechanics to Get, Keep, and Grow Customers in Financial Services
Marketing in the financial services sectors faces unique challenges, from low levels of consumer interest and decreasing confidence and trust to the constraints of compliance and regulation. In his presentation, Richard will provide insight and examples of how firms are using interactive content to engage and excite consumers whilst driving tangible business impact every day.
VP of Marketing
Presentation Details to Be Announced
Light Lunch and Networking