Financial Services: Digital Marketing Spotlight 20 February 2020
Registration, Coffee, Pastries, and Networking
Head of Digital Marketing
Legal & General Investment Management
Head of Markets Marketing
How to Be Creative in a Regulated World
How can you inject creativity into an industry that scrutinises every word you want to say? How do you step away from doing the same old campaigns, with the same old results? How do you get your stakeholders to let you step outside of the box and try something new? Our team at J.P. Morgan believe that there is a healthy mix between creativity and industry regulations, and that we can stand out whilst remaining compliant.
Digital Strategy & UX Consultant
Three Mistakes Most Financial Services Firms Make with Their Website
Shaun will discuss how the web is eating up manual and offline process in financial organisations across the world, and how you can help transform your business by building digital products and tools that serve a real need. He will also explore why treating your website as a product will keep your CFO happy, and drive better results.
Director of Product Marketing
From Challenger Bank to Mainstream; How Metro Bank Broke Down the Traditional Wall
A frictionless digital customer experience in retail banking was once seen as a disruptive differentiator that legacy bank were slow to adopt. However, the emergence of challenger banks has turned what was once a USP into an industry norm.
AI and Behavioural Economics: A New Paradigm for Marketing
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for marketers in financial services? Richard will share how the combination of data science, behavioural analytics and AI are transforming the way that organisations are engaging with audiences, enabling businesses to be more customer-centric and bringing the panacea of the "right message to the right person at the right time" within reach.
Founder and Managing Director
Five Points to Publishing High Performing Content in Financial Services
The content creation experience should be smooth, but often fails to hit the mark. So what are the hallmarks of a valuable website platform and how can it benefit your user engagements and conversions? In this talk Scott will explore five key points to publishing more valuable content, to help you stand out from the competition and benefit your clients and customers in the Financial Services and FinTech market.
How to Avoid Making Financial Services Videos That Don't Work
Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Executive Producer and video expert Alex Jupp will provide practical steps for delivering better results with video content in the Financial Services sector.
Light Lunch and Networking