Financial Services: Digital Marketing Spotlight Webinar 1 October 2020
Author, Speaker, Expert
Introduction and Welcome
Digital Strategy & UX Consultant
Unspaghetti or How Do We Save Our Company’s Web Presence Before It Gets Too Out of Control?
With 15 years’ experience in digital strategy, Codehouse have seen numerous ways that organisations have “spaghettified” their web presences and, in this webinar, their Digital Strategy & UX Consultant Shaun Miller gives a quick snapshot of some of the lessons they’ve learned. He covers three main points, including “sub” websites, jumbled tech platforms, and inconsistent branding.
Building and Maintaining Consumer Trust with Video
Consumer trust is vital to the financial sector, but how do brands build it and keep it? This engaging talk by leading video marketing expert Jon Mowat looks at how video content is a vital component in brand strategy, and explores how to use it to build awareness and trust. The talk covers best practice and case studies, along with industry insights.
Director of Data Science
Applying Data Modelling Techniques to Produce Actionable Insights on Your Customers. Case-study: Tesco Bank
Marc will show how data modelling techniques can produce highly valuable customer insights. Using the example of a recent project for Tesco Bank, he will run through the end-to-end process from interpreting business issues, mapping these to data solutions, and producing actionable reporting metrics to drive engagements. This talk is a must-watch for any financial services professional seeking to understand their customers at a time of significant fluctuation in consumer behaviour.
Twenty Top Tips Challenger Brands Use in Marketing
How do FinTech challenger brands drive impressive results via their marketing channels, sometimes with little existing traction? We know that enterprise platforms don't allow for a change of channel and direction quickly, so what are some of the top tips learned from challenger brands that can make all the difference to the marketing of financial service brands both big and small, new and old?
How the Lockdown Affected Financial Services Brands, and How It Made Us Better Advertisers
Gareth will examine some of the shifts in user behaviour that happened during lockdown and how they impacted the financial services sector. He’ll also look at a few of the ways some FS brands made the most of the situation, by taking into account competitor activity and using things like remarketing. This talk aims to highlight a few areas to have on your radar going forward and how to think differently about your PPC the next time we find ourselves in a crisis.
Q&A and Panel Discussion