Financial Services: Digital Marketing Spotlight Webinar 1 October 2020Request Ticket
Author, Speaker, Expert
Introduction and Welcome
Digital Strategy & UX Consultant
Three Mistakes Most Financial Services Firms Make with Their Website
Shaun will discuss how the web is eating up manual and offline process in financial organisations across the world, and how you can help transform your business by building digital products and tools that serve a real need. He will also explore why treating your website as a product will keep your CFO happy, and drive better results.
Building and Maintaining Consumer Trust with Video
Consumer trust is vital to the financial sector, but how do brands build it and keep it? This engaging talk by leading video marketing expert Jon Mowat looks at how video content is a vital component in brand strategy, and explores how to use it to build awareness and trust. The talk covers best practice and case studies, along with industry insights.
Founder and Managing Director
Five Points to Publishing High Performing Content in Financial Services
The content creation experience should be smooth, but often fails to hit the mark. So what are the hallmarks of a valuable website platform, and how can it benefit your user engagements and conversions? In this talk, Scott will explore five key points to publishing more valuable content, to help you stand out from the competition and benefit your clients and customers in the Financial Services and FinTech market.
Director of Data Science
Edit Agency Ltd.
Applying Data Modelling Techniques to Produce Actionable Insights on your Customers. Case-study: Tesco Bank
Q&A and Panel Discussion