Email Marketing & CRM: Seminar 21 November 2018
Registration And Networking
The Customer Experience Bubble: The Only Way Is CRM
Is customer experience a bit of a smokescreen? Marketers are talking a lot about the importance of customer experience and rightly so but truly "putting the customer at the heart of everything" still needs to be spearheaded by innovative and evolving CRM practice. Josh Hull, Principle Planner at Edit, will share his insights on offline and online CRM and will explain why it's so important for you to get your CRM right.
Taxi For Email
Making Awesome Email in 2018
Email is more than the workhorse of digital marketing — it’s an amazing channel that often delivers the best results for marketers. In this talk Elliot will look at campaigns that have pushed the boundaries of email, and how these ideas can be successfully harnessed by your own team.
Time To Re-think Your Email Strategy
Do we have to personalise? What impact do Affiliates have on B2C relationships? Are your customers too smart for your marketing? What is the biggest opportunity within retargeting? Join Ric as he answers these key questions and dives into his own inbox to reveal where brands are missing a trick when it comes to email marketing.
Networking And Refreshment Break
Director of Account Management
How Marketing Automation Enables Smarter Decision-Making
Marketing automation is the phrase on everyone's lips and rightly so, as marketing automation enables smarter decision-making. Through a unique professional style of visual and vocal storytelling Jason Baskaran, Director of Account Management at Apsis, will share Apsis' approach to marketing automation and will equip you with actionable takeaways that will have the greatest impact on your digital marketing strategy.
Head of Deliverability
How To Inbox And Stay There!
To ensure that you’re getting the highest return on your efforts, you need to get your email in front of people. That can’t happen if you’re in the Junk folder - there is no one-rule-fits-all approach to the email filtering conundrum. Dale will walk you through the various levers at your disposal to get your email to the inbox and keep it there.