Email Marketing & CRM Seminar 21 May 2015
Archived: Stefanie Hess
European CRM Manager
Personalised and Automated Email Campaigns that Deliver Business Results
Stefanie will explain how TUI Group has set up behaviour-driven, personalised and automated email campaigns that convert customers to make holiday bookings. Find out at what point in the customer journey automated campaigns create the best results and how testing can further optimise performance.
Archived: Cristina Astorri
Personalising the Customer Journey in the Cab App Sector
Kabbee is a minicab comparison and booking app. Its strategy has been focused on developing an integrated CRM system and involving different departments of the business, from the CS team to the founder. With a balance of traditional marketing methods, such as email and calling, mixed with a range of digital channels, including social media and push notifications, Kabbee is now working on a single customer view to create personalised communications. Kabbee has recently launched an industry-first loyalty programme and is continuously testing new channels and initiatives to keep their best users coming back.Watch Video