Email Marketing & CRM Seminar 21 February 2019

10 years ago, the future seemed bright for marketers. With new capabilities in technology and digital, it seemed like marketing would get easier, not harder. Diran explores why the progress we've made has fallen short of consumer expectations and what we can do about it. With more data comes more responsibility, so what should you focus on? Diran will discuss using AI to drive true personalisation, handling entitled consumers and organising your data for amazing CRM experiences
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We live in a world where we are faced with a plethora of choices. It’s easy to feel like decisions are actually harder to make with information overload, so how do you still find a way to cut through the noise and get through to your customers? Holly will focus on how to use the tactic of personalisation in order to reduce the choice paralysis many customers experience, by tailoring your content to fit their needs at any given moment.

What exactly is AI and how can you tell Actual AI from buzzword BS? Jess Evans, Head of Partnerships at Phrasee, will take you on a deep dive into Phrasee’s AI brain and how it works by showing how leading brands like Superdry, Virgin Holidays, and Gumtree are using AI to transform their CRM departments from cogs to engine driving machines.

With ‘over 75 per cent of email revenue being generated by triggered campaigns rather than one-size fits- all campaigns’ (DMA) and ‘67 per cent of marketers reporting success with implementing automated email’ (Econsultancy), how do you know you are getting it right? Are you making the most of all the tricks of the trade? Alex will share key insights on how automation can create a better customer experience, while helping marketers gain valuable insights from their data. Find out how to you can use this tactic to create highly personalised, segmented, and engaging journeys.