Email Marketing & CRM Seminar 20 November 2019
Registration and Networking
Customer First Marketing
Selligent Marketing Cloud
Personalisation: Why Does it Fall Short?
With an increase in marketing technology, you would think that personalising customer journeys and experiences would be the easiest thing in the world. However, many organisations and marketers fall short. In this presentation Laura will explore how and why marketing has evolved and what you can do to improve your chances of success with personalisation
Head of Planning
Reach for the Stars!… OK Down a Bit
Julie Neilson, Head of Planning at Edit, has developed marketing strategies for clients as diverse as Shell, Morrisons, Lloyds Bank, and the NHS. Based on her successes (and failures), this talk will equip you with some real life tips on how to future-proof strategic ambition against the traps reality sets us at implementation stage.
Client Services Director
Networking and Refreshment Break
Christelle Fraysse FCIM
Chief Marketing Officer
The Five Most Important Marketing KPIs and How to Track Them
Marketing has never been more measurable or more numbers-driven. It is as much about metrics as it is about messaging. To be a successful marketer, you need to be fluent in the numbers and KPIs that are representative of your organisation's success. In this session Christelle Fraysse will talk about the critical measures of marketing your CEO really cares about; how to calculate and track those KPIs effectively; and how to prove the real value of your marketing efforts and make better decisions.