Email Marketing & CRM: Seminar 16 August 2018

In this interactive presentation Gareth will talk through the changes of the modern consumer, their new expectations and the reasons behind it. Gareth will cover why the high street is losing some of the traditional giants and what can be done to combat it.

Email is the top channel for ROI, yet few of us are leveraging its full potential. With so many shiny new technologies out there, how do we separate the essential from the distractions? Suzy reveals what’s really important when building an email strategy that performs. She’ll be sharing case studies, tips and advice to help you identify what’s right for your business, turn your plans into reality and deliver on your email objectives.

As marketers, we focus almost exclusively on the science of personalisation – gathering the data, setting up segments and triggers, figuring out the mechanics of automating emails & creating and testing the email content. however, we aren’t as well versed in the art of personalisation—the ideas and practices that guide our hands as we set up our personalisation plans. In this session Kath will inspire, guide and reveal some very interesting facts and examples.

The subject line is the first step towards conversion, it is the only part of your message that your subscribers are guaranteed to see. Increase the number of people who open each email and you increase the flow of people heading down the funnel. That's why tools that generate Subject Lines using AI are all the rage. Testing - still done manually has become a huge bottleneck. In his presentation, Dela shows why you should test the Subject Line of every email that goes out the door and provides additional data and insights on what makes a subject line work, where the biggest gains in testing are to be found, and the best metrics to use for your tests. In short everything you need to transform your Test Strategy.