28 Mar, 2017

Digital Travel & Leisure Marketing Conference 28 March 2017

Event Details

The Royal College of Physicians

Attracting 150 top hoteliers, airlines, cruise lines, car rentals, OTAs, restaurants, and attractions, this conference is a must-attend event for senior marketers from the hospitality, travel, and leisure industry.

Drawing on the experiences of those shaping digital marketing within the industry, uncover insights and tactics to:

  • Create a marketing strategy that gives your brand an edge in this increasingly competitive market
  • Optimise your online marketing channels to increase traffic and conversion
  • Engage your customers with content that drives better SEO and inspires prospects
  • Keep abreast of the technologies that ensures a seamless booking process
  • Deliver a personalised end-to-end journey that drives customer loyalty
  • Maximise the impact of your data analytics to drive sales across all channels

The agenda will be updated as further speakers are added.

  • Brands: £295+VAT  (Book here)
  • Marketing agencies, technology companies, consultants and recruiters: £495+VAT (Book here)
  • Why not bring the team? Buy 2 tickets get 3rd free.

Call 0207 870 3380 or email paul.nichols@figarodigital.co.uk now for group discounts, direct bookings and any questions regarding the conference.

09:00

Registration And Networking Breakfast

09:50

Right Content, Right Place, Right Time: Delivering Contextual, Full-Lifecycle Communication At Scale
Cathy Thomson

Global Head of CRM and Customer Insight

Hostelworld

Mobile-savvy millennials around the world demand timely, contextualised communications from Hostelworld to help them "Meet the World" as they travel the globe. Working across 19 languages and 174 countries, Hostelworld has evolved its digital CRM programme to meet this challenge whilst increasing reach and engagement. Cathy will illustrate how Hostelworld uses data analytics, creative content, and technology to contextualise their customer experience at scale.

10:20

Repurposing Your Communications Strategy In 2017

It may only be March, but with the rapidly changing circumstances taken into consideration, you’d be forgiven for thinking it has already been a full year! During this session, Rebecca will outline these challenging circumstances and how they will be testing the fundamentals of your communication strategy. Discover how they open new opportunities to review root and branch how they best connect with their customers.

10:50

Networking And Refreshment Break

11.20

Machine Learning + AI Scaling True Personalisation
Raj Balasundaram

Global Head of Solutions

Emarsys

While marketing in recent years has meant a lot of pressure to perform without a lot of time or resources to deliver results, artificial intelligence is changing the game, making it possible to finally fulfil the vision of true 1:1 marketing by bridging the gap between data and personalised customer experiences. Imagine the possibilities. AI is not scary, and it doesn’t have to be complicated.

11.50

How To Prospect Successfully In A Highly Competitive Sector (Without Following The Crowd)
Peter Mason

Founder & Director

Addition Plus

2016 was the first year CaxtonFX embraced a full seasonal cycle of 'always on' marketing. Despite seasonal changes and uncertainty over Brexit, Addition+ were able to deliver exceptional success in terms of number of card acquisitions and increased load values.

12.20

Digital Transformation: Is It Worth It?

During this session, Lyle will discuss Digital Transformation and what it means for businesses operating in the sector today. He will discuss 'real world' examples of disrupter businesses which have shaken up the industry, and how more established brands embracing digital have experienced substantial efficiencies and increased revenues.

12:50

Networking Lunch

13:50

"We Liked The Old Website Better" - Collaboration And Numbers To Prove Decisions, Get Buy In And Deliver A New Product

Is the launch of a brand new feature met with a "meh" or even more soul destroying "we like the old website better"? Your Golf Travel's Oliver Gunning talks through his recent work involving a new website deployment which saw collaboration across multiple stakeholders to deliver a 25 per cent uplift in conversion rate and a "we" rather than "them" mentality.

Hold Onto Your Seat And Notebook! Figaro Digital 21s: Fast Learning

14:20 - 14:50

Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide.

14:20

Using Digital To Attract, Convert & Retain Customers In The Tourism Industry
Callum Reckless

Managing Director

Reckless

Driving footfall to a destination or attraction is a key challenge for those operating in the tourism industry. Year after year, destination marketers are challenged with understanding and incorporating emerging platforms and technologies into their digital strategy. With this in mind, digital strategies have become increasingly important to businesses operating in the sector.

14:35

Accelerating Paid Media Channels For Travel

With so many updates and changes, understanding the most advanced options available within your paid channels has never been more important. This presentation will give an overview and help you identify the most suitable platforms and tactics for your company and goals.

14:50

Online Booking Platforms – Have We Lost The Personal Touch?
Ricardo Gato

CMO

Stratajet

In a world where you can get almost anything online, users don’t tap to call anymore. Your feedback is based on stars and don’t you dare give a 3-star service. But how do you provide a 5-star service without the personal touch?

15:30 - 18:00

Networking Drinks Reception - Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come join us for drinks and music
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