Digital Travel, Leisure & Entertainment Seminar 23 March 2016
Great opportunity to network with other travel related digital marketeers, and as usual will be taking some real - world tips away. Thanks.
Digital Marketing Manager, Family Traveller
Registration, coffee, pastries and networking
Introduction – Jon Fortgang, Editor, Figaro Digital magazine
Archived: Peter Barker
Chief Technology Officer
How The UK’s Largest Bus And Coach Company Is Driving Competitive Advantage Through Digital Transformation
‘Digital transformation’ may be one of the most over-used terms in our industry, but understanding what it means is still key to achieving positive results. Peter will look at what it has meant for Stagecoach. Find out how their digital transformation programme will make Stagecoach’s one billion yearly passengers remain loyal and encourage new customers to get on-board.Watch Video
How AdWords Add Up: New Ways to Think About PPC
Pay-per-click in the travel, leisure and entertainment industries has been transformed in the last couple of years. Whether you’re new to the practice or an experienced user looking to maximise your return, Gareth will provide a detailed analysis of the way advanced features like Remarketing and RLSA, Gmail Native and Customer Match are impacting these sectors. Pick up some inspiration for your AdWords strategy alongside specific tips you can implement right away.
IBM Marketing Cloud
Breaking Down The Silos: A Look At How Combined Efforts Can Lead To Massive Results
Every company has off days: days when web traffic slows down and the cost of PPC just doesn’t seem viable. Kirstin will explain how to break down marketing silos and let user interaction lead the way to an increase in traffic.Watch Video
Senior Director, Strategy & Analytics
To Sell Or Not To Sell – That Is The Question
A successful CRM programme needs to balance the needs of the business with those of the consumer at each interaction. The most successful organisations understand that not every contact will deliver immediate revenue. Knowing when to message commercially – and when not to – is a balancing act; if both brand and consumer needs are balanced in the right way, sustainable growth becomes an achievable reality. Jill explains how we use customer personae and customer contact planning to help clients balance engagement with commercial priorities to deliver sustained customer value.Watch Video
Hitting the Mark - Examples of Email Marketing Best Practice
Discover the key takeaways from dotmailer’s annual email benchmarking report, 'Hitting the Mark'. With case studies from Odeon, FAIRFX and Barbour, you’ll find out how these brands solved real-life problems using segmentation and automation. The presentation will send you away with new ideas that’ll help you grow your email lists, integrate social into your email programmes and drive engagement and conversion.
How To Make Your Organisation Behave Like A Dot.com
Dot.coms are known for moving fast and adapting to an ever-changing environment and set of client needs. They do this through thinking lean, being data driven, and ruthless value based prioritisation. Dave helped to implement this culture over 10 years at LateRooms.com – one of the largest UK hotel booking sites. However, this thinking hasn’t really been applied to businesses that operate across a wider digital arena. He’ll look at examples of how Code have been using dot.com thinking across clients to drive measured improvement.