23 Mar, 2016

Digital Travel, Leisure & Entertainment Seminar 23 March 2016

Event Details

The Hospital Club

From research and consideration through to the booking process and online reviews, the way consumers interact with brands in this sector is changing.

At the Digital Travel, Leisure & Entertainment Seminar we’ll be joined by experts in content, design, UX, search, strategy and data.

Following their presentations, each of our speakers will host a series of 20-minute roundtable sessions. All delegates will have the opportunity to chat to all our speakers about the issues their businesses face.

Please note: places for each seminar are limited.

The Figaro Digital Travel, Leisure & Entertainment Seminar is open to brand marketers only.

Seminars are free to attend for brand marketers. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Events Manager Paul Nichols on paul.nichols@figarodigital.co.uk.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9.00-9.30am

Registration, coffee, pastries and networking

9.30

Introduction – Jon Fortgang, Editor, Figaro Digital magazine

9.35-9.45

How The UK’s Largest Bus And Coach Company Is Driving Competitive Advantage Through Digital Transformation
Peter Barker

Chief Technology Officer

Rufus Leonard

‘Digital transformation’ may be one of the most over-used terms in our industry, but understanding what it means is still key to achieving positive results. Peter will look at what it has meant for Stagecoach. Find out how their digital transformation programme will make Stagecoach’s one billion yearly passengers remain loyal and encourage new customers to get on-board.

9.45-9.55

How AdWords Add Up: New Ways to Think About PPC

Pay-per-click in the travel, leisure and entertainment industries has been transformed in the last couple of years. Whether you’re new to the practice or an experienced user looking to maximise your return, Gareth will provide a detailed analysis of the way advanced features like Remarketing and RLSA, Gmail Native and Customer Match are impacting these sectors. Pick up some inspiration for your AdWords strategy alongside specific tips you can implement right away.

9.55-10.05

Breaking Down The Silos: A Look At How Combined Efforts Can Lead To Massive Results

Every company has off days: days when web traffic slows down and the cost of PPC just doesn’t seem viable. Kirstin will explain how to break down marketing silos and let user interaction lead the way to an increase in traffic.

10.05-10.15

To Sell Or Not To Sell – That Is The Question

A successful CRM programme needs to balance the needs of the business with those of the consumer at each interaction. The most successful organisations understand that not every contact will deliver immediate revenue. Knowing when to message commercially – and when not to – is a balancing act; if both brand and consumer needs are balanced in the right way, sustainable growth becomes an achievable reality. Jill explains how we use customer personae and customer contact planning to help clients balance engagement with commercial priorities to deliver sustained customer value.

10.15-10.25

Hitting the Mark - Examples of Email Marketing Best Practice

Discover the key takeaways from dotmailer’s annual email benchmarking report, 'Hitting the Mark'. With case studies from Odeon, FAIRFX and Barbour, you’ll find out how these brands solved real-life problems using segmentation and automation. The presentation will send you away with new ideas that’ll help you grow your email lists, integrate social into your email programmes and drive engagement and conversion.

10.25-10.35

How To Make Your Organisation Behave Like A Dot.com

Dot.coms are known for moving fast and adapting to an ever-changing environment and set of client needs. They do this through thinking lean, being data driven, and ruthless value based prioritisation. Dave helped to implement this culture over 10 years at LateRooms.com – one of the largest UK hotel booking sites. However, this thinking hasn’t really been applied to businesses that operate across a wider digital arena. He’ll look at examples of how Code have been using dot.com thinking across clients to drive measured improvement.

10.45-12.30pm

Roundtables

Delegates will have the opportunity to put their questions to each of our agency speakers.

12.30-1.30pm

Light lunch and networking

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.

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