Digital Marketing Summit 31 January 2019

What are the successful content strategies and tactics in digital commerce? What works and what doesn’t? What are the winners doing? Georgia will share some insights into how to drive success with content in digital commerce, based on long practical experience working with retailers, brands and manufacturers across Europe and South Africa.

In recent years, the Internet of Things has blossomed. There are more channels than ever before and multiple routes to reach and engage with customers. While this has created new opportunities, it has also brought new challenges. Digital architectures are evolving to accommodate the more flexible - headless CMS and commerce platforms are key when delivering digital experiences in an increasingly omni-channel world. James will look at how headless platforms can help deliver solutions, quickly and at scale, to all your digital products to deliver real business value.

Daniel Gold looks at customer decisions through the lens of cognitive science and behavioural economics. He outlines the cognitive principles behind customers’ decisions to purchase or churn with practical examples and guidance on how to study and influence customer decisions. This talk will not only be interesting but also open up new marketing possibilities for you to consider.

Over the last decade, there have been tectonic shifts in consumer behaviour and even the bastions of retail have fallen foul. Major brands that have previously survived recessions have sleep walked into receivership or cut back on their operations. The challenges that brands now are facing are unlike any other, multifaced, and cross-market. Paul will sum up nine major forces that are driving these changes and offers approaches and examples of organisations who are not dying but thriving by fundamentally changing their business models and marketing strategies.

Focusing on speed across all digital journeys can be the fastest way to increase your bottom line and prove digital success. From site speed to clear UX, Ian will highlight how and why speed should be your watchword of 2019. He will also answer some important questions, including why is it important (and why right now)? Performance indicators – how do you compare? What can be done? What are the fixes versus the impact?

Video is the most effective way to meet marketing objectives from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

Why should B2B brands seek to deliver a ‘concierge experience’ online, and what is it? Shaun will look at how you can map user journeys and define personas to identify hidden ‘experience’ opportunities. He will also provide a practical example of how a ‘concierge experience’ is driving a dramatic increase in international revenue pipeline for a technology company.

Gareth will be speaking about getting ahead using advanced adwords techniques and how to get the most out of your PPC budget.

Adthena helps Enterprise organisations understand their competitive landscape and overcome challenges with Strategic Insights. In this presentation, Lorna will showcase how major brands from the Travel, Finance, Retail, and Automotive industries have successfully relied on Adthena to steer their digital strategies. Listen out for top tips on how to approach researching, deploying and measuring strategic strategies for the growth of your organisation from Search.

Joke: what goes up when the reign of influencers comes down? Punchline: the cost. Boom, boom. Rim shot. Cymbal splash. Ha ha ha. Of course, if you think that's not very funny, you should see some of the damage done to brands by influencers who've gone rogue. So, what do you do when the benefits are questionable and the ROI is often unmeasurable? What exactly is the future of influencer marketing? Robin looks at where we've been and where we're going, taking in the topics of ‘Murder She Wrote’, standing on horses and sweet potato pie along the way.

The ten year challenge. We’ve all seen it in our social feeds recently and whether you love or hate it, there is something fascinating about the difference a decade can make. Programmatic advertising is coming close to its tenth birthday and for our presentation we will be exploring 2009 to 2019, the success and challenges faced and predictions for the next 10 years ahead.