Digital Marketing Summit 25 February 2016
Overall it was a very beneficial day for me, to listen afresh to industry experts and check that we are up to speed and identify what may take us to the next level. With such a great quality of delegates there were many people to share information with and collaborate with on solutions we have all found helpful. A very inspiring day.
Marketing Director, Goodness Direct
Technical Team Lead
IBM Marketing Cloud
Digital Marketing Trends - What We're Seeing This Year
Today’s disruption is tomorrow’s opportunity. Mickael will share five tips on the most important topics impacting marketing today. He'll help you to increase your chances for success in 2016 with tactics to improve the customer experience, build stronger bonds with customers and prospects and drive more revenue.Watch Video
Director of Marketing, EMEA & LATAM
Field Marketing Manager, EMEA
Challenges and Opportunities with Video Marketing
A huge number of the best brands and marketers out there have already adopted video, but many fail to use some of their most valuable content to its full potential. Nick and Sophie will cover some of the common pitfalls associated with video marketing and explain how to avoid them. They'll showcase some best-in-class examples to demonstrate how to capitalise on the opportunities presented by video, helping you to boost your digital marketing strategy by creating an unrivalled online experience.Watch Video
Channel Relationship Manager
Engagement Scoring – It’s Not Just For B2B
Ask any B2B marketer or salesperson about lead scoring and they’ll tell you that it’s an integral part of their practice. So why is this tactic still fairly unheard of in the B2C world?
Knowing how engaged a customer is and how close (or far away) they are from buying can help any marketer become smarter – no matter what sector they're in. This presentation will show you how to put an engagement scoring strategy in place.
Co-founder & Managing Director
DIY Digital Transformation
Is your organisation investing millions in long-term, top-down digital transformation? If you can’t wait that long, Louis will share his toolbox of practical methods and techniques to transform your organisation today from the bottom up.Watch Video
Drawing on the requirements of hundreds of marketing directors and CMOs, Iain has created a ‘closed-loop’ marketing methodology that combines data blending, single customer view, customer insight and marketing automation. In Iain’s own words, “This is what every marketer is striving to achieve!” This methodology has been implemented by hundreds of organisations across the globe in retail, leisure, insurance, online gaming and B2B sectors. Iain will explain the key elements of this ‘closed-loop’ marketing process and present advice for implementing your own CRM strategy aggressively.
Break and networking session
Advanced AdWords Strategies
Gareth will look at the latest developments in pay-per-click and explain how brands are using RLSA, Gmail Sponsored Promotions, Google Shopping and more to increase their AdWords ROI.Watch Video
Archived: Josh Beale
Teradata Marketing Applications
What Can Marketers Achieve If They Have Real-time Website Data At Their Fingertips?
Josh and Eddy will demonstrate how real-time customer insight can transform the way marketers carry out their digital messaging. Through case studies and live examples, this presentation will show how actionable data can be collected onsite and used to create hyper-targeted and relevant campaigns.Watch Video
The Science of Mass Conversion
Richard will explain how insight drawn from psychology and big data can help amplify your marketing.Watch Video
Head of Paid Media
Optimising Your Data Strategy
Tom discusses how data strategies in performance marketing don’t need to be complicated to generate a big return. Audience modelling techniques and third party data sources can sound appealing but can be expensive and slow to implement. With some logical thinking and a willingness to experiment, all advertisers can build effective methodologies for optimising their digital marketing regardless of their budgets.
Using examples from Forward3D’s clients to illustrate his approach, Tom will provide a takeaway framework for attendees to work with, including how to best approach testing hypotheses, scaling strategy and further implementing these findings into biddable media budgets.Watch Video
Head of London
Head of SEO
The Future of Organic Search - Stay Ahead of the Curve!
Ed and David will explain how their retail clients are staying ahead of the curve. They’ll discuss website personalisation, creating better brand loyalty, engagement and increased ROI. Find out about the fundamental shift in consumer behaviour which is altering the desktop-centric approach to marketing and requiring a comprehensive, omnichannel strategy.
Archived: Dragana Ljubisavljevic
SVP General Manager EMEA
Reinventing Email with Context
Consumer expectations of email marketing are advancing. To win in the inbox marketers are using contextual marketing to create truly personalised, one-to-one email experiences which lift engagement, drive traffic and convert customers. Dragana will be joined by Hostelworld to explain how the world's leading hostel-focused online booking platform reinvented their email campaigns using advanced personalisation, contextualisation and innovation.Watch Video
EMEA Sales Director
Social Media: From Listening to Learning
Luke shows the value of social data in helping organisations informing key business decisions through real life examples.Watch Video
Archived: Helen Southgate
UK Managing Director
Achieving Affiliate Marketing Excellence
According to the IAB OPM study in 2014 the affiliate industry drove £16.5 billion worth of sales for advertisers and grew by eight per cent. But how can brands ensure their affiliate programme fully reaps the rewards of the channel? Helen will explain how to achieve a best-in-class programme. She’ll cover do’s and don’ts, common pitfalls and what constitutes an exceptional affiliate marketing programme. Using advertiser case studies, Helen will talk through the benefits of the channel for brands including reach, engagement and sales acquisition.Watch Video
Break and networking session
Archived: Dan Croxen-John
CEO and Founder
MD & Owner
The Happy Puzzle Company
Making Conversion Rate Optimisation (CRO) Child’s Play
Gavin Ucko, MD and owner of The Happy Puzzle Company, will show how CRO helped his website get a double-digit increase in revenue per visitor. Gavin will be joined by Dan at AWA digital who’ll explain how those uplifts were achieved using the AWA Conversion System. Discover the five steps you need to get similar results for your website.Watch Video
Archived: Adam Crisp
To Sell Or Not To Sell - That Is The Question
Both the brand and the consumer have needs and not every situation can turn into immediate revenue. Knowing when to message commercially – and when not to – is a balancing act. If both brand and consumer needs are balanced in the right way, sustainable growth becomes an achievable reality. Specific usable examples are included throughout of immediate and long-term approaches.Watch Video