Digital Marketing Summit 25 April 2019

When consumers search for products or services, they expect to see local results. Google and Facebook are personalising CX more and more depending on WHERE consumers are - giving local brands a louder voice. Big brands need to start bringing their brands down to the local level and when they do this successfully, it delivers outrageous results from doubling in-store traffic to significantly growing e-commerce sales. During this presentation Koen will show how you can win at the local level and how some big brands are missing out on big opportunities.

Multi-channel, omni-channel, cross-channel - the bottom line is that your marketing needs to work wherever your customers are... and they're everywhere. To enable true people-based marketing you need to be able to identify your customers as individuals, so your marketing is as informed and relevant as it can be. This session will explain why identity resolution should matter not just to digital and programmatic leads, but to every single marketer regardless of discipline.

Online content provokes a myriad of different moods that influence when and how people engage with your brand. Using this new and often untapped fourth dimension of mindset unlocks a powerful way to engage with audiences. Jacqui Wallis, Managing Director of Illuma, will share insights on how marketers can use AI to capitalise on mindset by reacting to these signals in real-time to quickly scale and target new customers, whilst remaining digitally compliant and brand-safe.

If 60 per cent of all brand content is considered poor, irrelevant or doesn’t deliver, what are brands with successful content strategies doing differently? Considering key trends such as media ownership, voice experiences and targeted profiling, Kirsty Spencer, Managing Director at Made by Sonder gives insights into the strategies they are optimising for brands. Find out how sky high net promoter scores were achieved for Triumph Motorcycles and record sales reached with the Royal Institution of Chartered Surveyors.

In a multi-device, multi-channel, non-linear world, having a solid grip on attribution models and how to use that data to optimise is essential to growth. Somebody Digital will look at measurement, optimisation strategies and having realistic expectations of what you can expect people to do at various stages in the funnel.

As markets become ever more disintermediated, content and experience become the battleground for success meaning how you manage language to support growth is critical. In this presentation Jeremy, Global Director for Sales and Partners at Lingo24, will explore how to build a successful and sustainable strategy and walk through what that has delivered to global businesses like Trainline, Patagonia, eBay and Virgin Pulse.

Video is the most effective way to meet marketing objectives from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

Effective marketing for today thrives on open, two-way conversations. To truly engage with Generation Z, search advertisers will need to evolve the way they market to this audience. Drawing on advertiser search data and market research, we ask: how do you ensure authenticity when advertising to the next generation?

B2B can feel unsexy and unloved, but that doesn't mean we can't create beautiful B2B experiences. From using UX design patterns and cutting-edge technologies to deliver customer experiences that make your brand stand out, to turning the process of signing a customer up into a moment of seamless joy, Codehouse's Shaun Miller reveals how a framework for modelling these moments of joy can be easily adopted by any brand. Finally, find out how Codehouse introduced a shocking amount of white space and animation to digitally delight the customers of the most B2B of companies.

We surveyed consumers and marketers and found that although they agree on the importance of authenticity and the value of visual content, their opinions significantly diverge when it comes to which types of content are most authentic and influential. How can marketers bridge that gap and truly deliver the authentic and visually-engaging brand experiences that consumers demand? In this session, we’ll dive into these survey results, what they mean for modern marketers, and how you can effectively leverage the user-generated visuals that consumers create and crave to bridge the content gap to drive sales and engagement.

Gareth will be speaking about getting ahead using advanced adwords techniques in Google Ads and how to get the most out of your PPC budget.