Digital Marketing Summit 24 October 2019
TopicsAI Automation B2B Behavioural Targeting Consumer Behaviour Content Marketing CRO Customer Experience Design & Build Digital Marketing Digital PR Digital transformation Display Advertising Ecommerce Email Marketing Marketing Automation Multi-Channel Marketing Omnichannel Pay Per Click Personalisation Real-Time Bidding Referral Marketing Search SEO Social Social Media User Generated Content UX Video
Registration and Networking Breakfast
Author, Speaker, Expert
Chairperson Welcome, Event Orientation
Associate Director – Technology Strategy
How to Avoid Treating Machine Learning as a Black Box
People often think of machine learning or AI as a black box which can solve big problems, without considering what they need to get the most out of it. This session will help you identify some core steps before embarking on a machine learning project and the consequences of not doing so.
Client Services Director
Senior CRM Manager
Delivering Transformation in Digital CRM
Drawing on Planning-inc's experience of working with some of the most data focused, ambitious marketing functions around, Stuart will explore what makes successful CRM teams tick and the key investment areas that have enabled them to ensure the whole business realises the power of their customer data. Stuart will be joined by Marie-Louise Lord, Senior CRM Manager at New Look for a real-world view of what this looks like in practice.
Director of Product Marketing
Client Partnership Director
Digital Selling Through Storytelling – a Sea Change at Ocean Insight
Netcel and Episerver present the business transformation story of global leaders in photonics technology, Ocean Insight. The digital experience platform and consultancy partnership explore their journey from being a product-driven to purpose-driven organisation, increasing revenue through effective digital storytelling, powered by the content and commerce capabilities of Episerver DXC.
Networking and Refreshment Break
The Future of Search is Understanding Human Psychology
Becky will cover how, as SEOs, we need to concentrate less on bots, algorithms, and SERPs. Instead, we need to focus on the human element. Becky will cover how understanding human behaviour can make you a better SEO. The audience will come away with a new understanding of humans and psychology models that they can implement into their SEO strategies.
How to Create a Winning Video Marketing Strategy
Video is the most effective way to meet marketing objectives from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Alex will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.
The Secret of Why 8 out of 10 Brands have Adopted Affiliate Marketing
Affiliate marketing expert Steve Bryant uncovers the reason why more than 80% of brands internationally have adopted affiliate marketing into their core digital strategy and how you can make the channel work for your online business. Discussing international, scaling up, cost saving and more, you’ll wonder why you’re not investing more into the channel already.
VP Product & Marketing
Referral Marketing: Turn Your Happy Customers Into Your Most Effective Acquisition Channel
This session looks at the power of referral marketing and how to harness the advocacy of your brand fans. Join Courtney, where she’ll share her insight in helping leading travel brands turn refer-a-friend into a leading marketing channel.
Global Director, Sales and Marketing
Content, Experience, Translation, the Opportunity and Challenge in Having a Truly Global Voice
As markets become ever more disintermediated, content and experience become the battleground for success, meaning how you manage language to support growth is critical. In this presentation Neil, Global Director for Sales and Marketing at Lingo24, will share how tech-enabled translation is a game changer in managing global content and walk through what that has delivered to global businesses like Trainline, Patagonia, eBay, and Virgin Pulse.
The 7Cs Framework: How to Reassess and Challenge Holistic Marketing Performance
David, Strategy Director at Curated, will be taking you through the 7Cs framework and how it can assess, discover, and ultimately revitalise digital marketing and business performance. David will be challenging the siloed nature of current marketing decision making and assessing the causality between a number of marketing factors, influenced by old school marketing theory with a modern and accessible twist that can be applied to any brand.
Networking and Refreshment Break
Speaker and Presentation Details to be Announced
Author, Speaker, Expert
Attribution Is Broken – How to Fix Yours Without Spending a Ton of Money
“Half of my marketing budget is wasted; I just don’t know which half.” This observation made in the 1890s launched attribution modelling. The question, however, is who benefits from attribution modelling? Quite simply, the answer is the people that think half of the marketing budget is wasted is the finance department. In this session, Skip will give you a straightforward approach to determine:
• How much marketing budget you need to achieve the goals you’ve been given by management
• How to best deploy that budget
• A clear picture of how much you should be spending to acquire each lead
• A logical and defensible means to justify their discounting strategy
• An understanding of whether your tests are working or not
Drinks and Networking