Digital Marketing Summit 23 April 2020
TopicsAffiliate Marketing AI Analytics Automation B2B CMS Consulting Content Marketing Conversion Optimisation CRM CRO Customer Experience Customer Journey Mapping CX Data Design & Build Digital Marketing Digital Marketing Summit Digital PR Digital transformation Display Advertising Ecommerce Email Marketing GDPR Influencer Marketing Internet Marketing Automation Media Mobile Networks Omnichannel Online Lead Generation Optimisation Paid Search Paid Social Pay Per Click Personalisation PR Programmatic Real-Time Bidding Referral Marketing Retargeting Search SEO Social Media Technology/Software Usability User Generated Content UX Video Viral Marketing Web build Web Content
Registration and Networking Breakfast
Author, Speaker, Expert
Chairperson Welcome, Event Orientation
Is Gamification Your New Link Building Superpower?
Join Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy to take link building to the next level. You may already be an awesome SEO but are you are looking for a certain... je ne sais quoi? To take things up a notch, Becky will explore how gamification can deliver not just links, but a whole host of other marketing KPIs making it a campaign you cannot afford not to put in place.
VP Product & Marketing
Referral Marketing: Turn Your Happy Customers Into Your Most Effective Acquisition Channel
This session looks at the power of referral marketing and how to harness the advocacy of your brand fans. Join Courtney, where she’ll share her insight in helping leading travel brands turn refer-a-friend into a leading marketing channel.
Head of Brand Advocacy
Presentation Details to Be Announced
Networking and Refreshment Break
Chief Strategy Officer
Edit Agency Ltd.
Marketing That Matters
A rapid tour of some of the frustrations and pressures we all feel as marketers, both brand and agency side. Rob will discuss why ensuring a focus on what matters most is critical in ensuring that marketing remains a respected, valuable, and enjoyable discipline to work in. He will run through some of the key questions to ask and areas to focus on, as well as providing some practical takeaways that we can act on immediately.
Digital Strategy & UX Consultant
Don’t build websites. Build digital products.
In this talk, Shaun will be discussing why you should think of your website as a product, and will be giving advice on how you can help transform your business by building digital products and tools. He will also cover topics such as how to secure more budget for your digital initiatives, how the web is eating up manual and offline processes in organisations across all industries, and how your organisation will be left behind if your website is only being used to convert customers.
Head of Digital Marketing
Legal & General Investment Management
How to Increase ROI by Reinvesting Your Media Budget into Content
There are so many digital advertising platforms to choose from, and a plethora of different techniques to reach new customers, but can your website get the job done and convince them to buy? Simon Douglass explains how Curated's customer and content methodologies have been built to better engage and nurture new customers, and make your media budget work harder.
How to Create a Winning Video Marketing Strategy
Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.
Global Director, Sales and Marketing
Content, Experience, Translation, the Opportunity and Challenge in Having a Truly Global Voice
As markets become ever more disintermediated, content and experience become the battleground for success, meaning how you manage language to support growth is critical. In this presentation Neil, Global Director for Sales and Marketing at Lingo24, will share how tech-enabled translation is a game changer in managing global content and walk through what that has delivered to global businesses like Trainline, Patagonia, eBay, and Virgin Pulse.
Networking and Refreshment Break
Director of Search
User Focused SEO
Modern SEO is more user focused than ever with Google acting like just another user of your website with very specific needs and limitations. In this session Malcolm will discuss how Google is changing its focus towards intent, looking to steal your visitors and how you can counter via a very user focused approach to your SEO.
Client Services Director
Four Ways for Your Customer Marketing to Be Practical, Pragmatic, and Progressive in 2020
Drawing on client case studies and results, Stuart will be highlighting four ways to make sure you make big in roads into your customer marketing objectives in 2020. He’ll be talking through how you can embrace key trends in a pragmatic way (such as AI, tech evolution, and predictive customer management), and avoid the usual pitfalls that impact momentum.
How to Get More from Your Agency
Better digital performance has never been more critical, and it often hinges on your relationship with your agency, agencies, or internal teams. But it’s not always clear what a "good" relationship looks like. What should you expect or demand? After 20 years in digital marketing, we’ve identified the 10 most important aspects of this pivotal relationship to make sure it works for you.
Drinks and Networking