Digital Marketing Summit 20 June 2018
TopicsAI Automation B2B Consumer Behaviour Content Marketing CRM CRO Customer Experience Design & Build Digital Marketing Digital PR Display Advertising Ecommerce Email Marketing Marketing Automation Multi-Channel Marketing Omnichannel Pay Per Click Personalisation Real-Time Bidding Search SEO Social Social Media User Generated Content UX Video Web build
Registration And Networking Breakfast
Strategic Marketing Manager
A Simple Framework For Advanced Email Marketing
After 15 years providing email technology, Communicator distilled everything they know about the channel in one easy to understand format. Join Benjamin as he takes you through the six stages of email sophistication; helping you identify where your brand is and what you need to do to progress your practice… and your results.
Targeting Is Dead – Long Live Advertising
Duncan will be reflecting on the promised land of programmable advertising that was built on the mantra of ‘right person, right moment, right ad’ leading to an entire industry collecting and activating personal data of widely varying quality and legitimacy. And now we have the inevitable backlash: GDPR, Facebook and Cambridge Analytica scandals, ad-blocking, and countless pieces of research saying that people generally don’t want creepy advertising that follows them around. Duncan is going to shine a light on the data, the science and tech that can take marketers to a new age of relevant and effective advertising for this new era of advertising.
Head of Marketing
Answering Business Questions With Search Data
Sophie Moule takes us through search trend data and its importance in contextualising our performance, especially when reporting back to senior stakeholders.
She shows us how best to assess the impact of external factors, and integrate multiple data sources for providing a fuller version of the truth.
Networking And Refreshment Break
Maria Flores Portillo
General Manager UK
AI and EQ – How AI Can Make Every Customer Interaction More Human
Research consistently shows that emotion is the key driver of customer outcomes, but for marketers, knowing how to effectively use emotions and language to forge stronger customer relationships feels like an impossible goal. But what if we told you that every customer interaction can be meaningful? At the heart of making this connection is language and the emotions language conveys. In this session learn how AI can help you utilise emotion successfully, ultimately personalising it in the customer’s experience of the entire brand. See the results of EQ driven marketing drives and how leading brands are using AI to make every customer communication more personal and, dare we say, more human.
Memes, Manners And Mobile Obsessed: Why Gen Z Are Shaping Our Digital Future
A deep dive into Jaywing’s attitudinal study of Gen Z with YouGov: their needs; motivations; behaviours; and interactions in digital. Amy and Brian will take you through the highlights of the study and how brand marketers can engage this digitally savvy and private generation and why they are shaping how everyone will use digital.
Digital Performance - Keep It Simple, Stupid
There’s so much we could talk about today, from artificial intelligence to human driven personalisation. But in all these years of working in digital, we’ve learned it’s best just to keep things simple - to behave according to a clear set of values. Join us as we explain how this simple but powerful approach can help you drive digital performance.
Head of CRO
More Than Just Changing Button Colours: Integrating CRO Into Your Wider Strategy
Only 50 per cent of businesses see CRO as crucial to their strategy, with even fewer claiming to have a structured approach. Going beyond conversions, there's a true depth of possibility to be unlocked from utilising the data and insights you collect. Emma will uncover how to get the most out of your CRO efforts, using real-life examples to illustrate how CRO can transform your business.
The Top 6 Problems With The Digital Media Industry Today
In this candid presentation, Andrew Atalla - founder of the digital acquisition agency, atom42, shares his thoughts from 18 years experience on the biggest issues limiting client progress in today's digital marketing industry, with practical advice on how you can help your organisation avoid such common pitfalls.
Networking And Refreshment Break
Human Driven Personalisation Doesn’t Scale
The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realise the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI?
Using Messenger Marketing (Not Just Chatbots) To Acquire, Convert, And Engage
There’s so much more to messenger marketing than just building a Chatbot. Richard will be sharing a simple framework for those looking to harness the power of Messenger Marketing, alongside eye opening campaign stats from his work with brands including Universal Pictures and US inventor Joy Mangano, with resources and a host of tips to give marketers the best chance of generating ROI from this rapidly emerging channel for customer engagement.
16:30 - 19:00
Drinks And Networking