Digital Marketing Summit Part One: 14 July 2021
TopicsAffiliate Marketing AI Analytics Apps Attribution Modelling Automation B2B Behavioural Targeting Brand Management Budgets Campaign Management Charities CMS Consumer Behaviour Content Management Content Marketing Conversion Optimisation CRM CRO Customer Experience Customer Journey Mapping CX D2C Data Design & Build Digital Marketing Digital Marketing Summit Digital PR Digital transformation Display Advertising Ecommerce Email Marketing Engagement Financial FMCG Full Service Agency Games Gamification GDPR geolocation Influencer Marketing Internet Internet of Things Lead Generation Leisure Link Building Loyalty Mail Order Retail Marketing Automation Media Mobile Mobile Apps Multi-Channel Marketing Not For Profit Omnichannel Online Lead Generation Optimisation Outsourcing Paid Search Paid Social Pay Per Click Personalisation PR Predictive Analytics Programmatic Referral Marketing Retail Search SEO Social Social Media Subscription Technology/Software Telecommunications Translation Travel User Generated Content UX Video Viral Marketing Virtual Reality Visual Search Voice Search Web build Web Content
Author, Speaker, Expert
Introduction and Welcome
Head of Digital
Winning Consumers’ Permission: Capturing Hearts and Minds in the Infinite Media Age
As distrust in advertising continues to grow, and privacy becomes more important by the day, we have to re-look at the way we (re)build relationships. In this talk Adam will share how NIVEA and NIVEA Men have used storytelling to win a loyal fan base in an age of distrust.
In Praise of Content Hubs: What They Are, Why You Need One, and How to Do Them Properly
In this talk, Jon will be exploring the impact that a strong library of content can make to a brand at every stage of the sales funnel. He will be exploring the difference between hubs of content held on social media versus brand-owned sites, and the practical steps you can take to make a massive difference to brand performance with a well-planned content plan. Expect lots of insights, practical tips, and real-world examples from one of the world's leading video marketing experts.
Key Digital Marketing Drivers for Growth in a First-party World
With the events of the last year, it’s never been more important to have a unified performance marketing strategy built on robust data foundations. Join QueryClick CEO Chris Liversidge as he runs you through how to combat increased paid media costs for cost-effective acquisition, why first-party data is more powerful than ever – and how to leverage your own, and how effective attribution has become a critical part of the mix for high performance campaigns.
Q&A Panel Discussion
Turbocharging Social Commerce with Game Mechanics
Social media is now a core component of a brand’s marketing mix, and for many it is now an intrinsic part of selling. However you use social media, this session will provide insight, inspiration, and practical examples of how adding game mechanics can turbocharge your activities, and drive everyday business impact.
Marketing & Communications Director
FT Specialist: Our Digital Evolution
As a media owner, FT Specialist has been undergoing its very own digital transformation. In 2011, 35 per cent of its revenue came from print advertising, and just 8.2 per cent from digital. In 2025, this is predicted to be 4.3 per cent and 12.3 per cent respectively. Joanna explains the shift in their marketing channels as a whole, across the industry.
Supercharging SEO Impact by Understanding User Intent
In our digital world, it is so easy to get wrapped up in data and to forget the humans we are ultimately aiming to engage. Becky's session is going to unpack how we ensure we have a human focus from keyword research through understanding impact, giving you tips and tricks on how to think about intent when doing keyword research and what you then do about it to ensure an SEO strategy focused on impact. She’ll look at how to think about where SEO fits into your wider strategy and how to ensure you are not marketing in silos but building a connected journey for your audience.
Q&A Panel Discussion