Digital Marketing Conference 26 November 2015
Digital marketing in 2015 is a glorious hybrid of technology and creativity. It’s about collaboration and community. It’s about data and performance. But most of all it’s about your customers.
Join an audience of 400 senior marketers and up to 40 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a day of learning, sharing and networking.
Registration
8.00am
Close
5.00pm
Drinks & networking
Until 7.00pm
#FigDigConf
@Figaro_Digital
figarodigital.co.uk/Conferences.aspx
Ticket cost
Brands and not-for-profit organisations: £295+VAT.
Agencies, technology companies, consultants and recruiters: £495+VAT.
Buy two tickets and receive a third at half price. Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.
Taking place across two tracks, we’ll be hearing keynote presentations from brands including Reed.co.uk, Channel 4, Time Out, dotmailer, Papa John’s, Telefonica O2 UK and more.
Topics
Affiliate Marketing Analytics Behavioural Targeting Brand Management Community Management Consulting Content Management Content Marketing CRM Design & Build Digital Marketing Display Advertising Ecommerce Email Marketing Mobile Mobile Apps Multi-Channel Marketing Optimisation Pay Per Click PR SEO Social Media User Generated Content UX Video Web ContentSpeakers
Willem is a highly experienced digital marketing executive, having worked at BBDO and Japan@UK prior to his role as a video marketing consultant at Brightcove. He is fluent in both German and Japanese and has combined these languages with his marketing skills by working on advertising campaigns for Mercedes Benz and introducing Japanese designers at London Fashion Week.
In his role at Brightcove he is responsible for advising prospective clients across Northern, Central Europe and the Middle East on video marketing strategies, helping them to ensure successful campaigns which drive brand awareness, engagement and conversion with their clients and consumers.
Willem holds a first class degree from the University of Sheffield in Germanic Languages, Literatures, and Linguistics and Japanese and won the prestigious Kemsley German Prize from the Faculty of Arts for proficiency in spoken German.
Pete is a digital media and brand expert and Managing Director of Tempero – one of the world’s leading social media management companies. His previous roles were both as a strategist and Business Director at digital creative agencies Good Technology, Agency Republic and Work Club. He has a proven track record in conceiving digital brand and business strategies for the likes of Playstation, Canon, Aviva, Audi, FT and Sony.
Andy is a Principal Consultant at Building Blocks – a digital solutions agency based in the UK, USA and Spain. He co-founded the agency in 2007 and specialises in helping organisations understand how they can leverage current technologies to become more efficient, profitable and deliver contextually relevant digital solutions to their customers. Over the past eight years, Andy has helped global organisations including GE Lighting, Guinness World Records, Regus and Goodyear build their digital capabilities on their paths to digital transformation.
Since March 2009, Oliver has been responsible for drawing up and implementing the global e-Spirit marketing strategy. All internal and external communications activities, event management and partner marketing are also anchored within his area of responsibility.
e-Spirit, the manufacturer of the content management system FirstSpirit™, is a leader in the field of WCMS. Well-known companies rely on FirstSpirit for implementing successful web and digital marketing strategies and for the creation, management and publication of content in highly diverse channels. Following a best-of-breed strategy, the CMS integrates seamlessly into complex system landscapes, e-shops and portals, and allows the easy integration of virtually any web application or third-party solution into its user-friendly editing environment, fulfilling highest
With a love of maths and technology Jack is Sky’s technically-minded senior SEO expert. He has worked on everything from large ecommerce clients to managing the SEO needs of a rapidly expanding start-up, as well as international SEO. He currently manages all the search needs of the Sky digital service team.
As a member of Jahia’s board, Kevin provides strategic support to the company, which he recognises as a major disruptor in the market. With 18 years of experience in executive roles, Kevin is one of the main thought leaders in the industry. As Chief Marketing Officer (CMO) at OpenText, he was responsible for worldwide marketing execution and product strategy. As CMO of Day Software he was instrumental in the making of its acquisition by Adobe in 2010, where he served as VP Enterprise Marketing. He also was employee number three at Interwoven – now part of the HP Autonomy portfolio – and responsible for Interwoven’s TeamSite product.
Danielle has over 10 years’ experience working in digital marketing both client and agency-side. She has worked with clients across a wide range of industries including (most recently) UBM, Incisive Media, Oxfam, Evans Cycles, Truprint and Long Tall Sally, helping them maximise ROI from their digital marketing programs. As Customer Success Manager at Adestra, Dani is obsessed with helping clients leverage the MessageFocus platform to meet and exceed their marketing goals.
Bruno is Solocal Group UK’s Country Manager and also SoLocal Group’s Global Partnerships and Business Development Senior Manager. As such, he develops partnerships with tech companies, large groups or start-ups. Bruno has been part of SoLocal Group since 2001 and previously worked on strategic planning, strategic research and intelligence, and mergers and acquisitions.
Nicola Green became Director of Communications and Reputation in January 2012 having spent eight years as Head of PR for O2. She directs all of Telefonica UK’s PR, internal communications, public affairs, campaigning, strategic media relations as well as managing social media activity in both the UK and Europe. Nicola successfully helped establish the O2 brand within the press and online media in the UK. This included achieving board sign off to create O2’s social media team which has established itself as a leader in this space. Nicola also created a new campaigning team within her current structure to help board members maintain a leadership positioning within the media.
James Cannings
Partner, Be Heard & Co-founder
James is a Be Heard Partner and co-founder of MMT Digital, a specialist design and build agency that empowers companies to adopt an agile culture to transform their digital performance. He works closely with clients, including Vodafone, Bacardi and comparethemarket.com, to help them navigate the digital landscape and drive commercial value from new technology to transform digital performance. With a degree in computer science and cybernetics, James is a recognised thought leader in agile transformation.
Archived: Daryl Flack
AXELOS Global Best Practice
Daryl is a dynamic CIO who creates and delivers innovative strategies and solutions, in order to meet business objectives and achieve profit and growth targets. He’s successfully built and led collaborative and dedicated teams to deliver global business transformation and change programmes ranging in value from £1m – £500m+, across a variety of business sectors including retail, digital media, legal, construction, central Government and defence.
Paul is Head of Innovation at Liberty, a digital marketing agency based in Cardiff. He joined Liberty in 2014, after an in-house marketing role at one of the country’s top schools. In his time at Liberty, Paul has led workshops and training sessions, and in 2015 won the State of Digital summer series blogging competition. His role at Liberty rotates between analysing and creating bespoke digital marketing strategies for a number of Liberty’s biggest clients and assisting with the overall marketing strategy for the company.
Alex has been working in online acquisition marketing for eight years and is a firm believer in the power of data to inform key channel management decisions. Having spent five years working in the online gambling sector Alex joined Stream:20 in 2010 and has since worked across brands such as The Sun, IPC Media, BSkyB, Sony and Sky Germany.
As Regional Sales Director at Acquia, Steve focuses on enterprise accounts, specifically retail and telco. Steve is an internationally experienced, consulting-oriented business development and senior management professional with frontline sales and account management expertise in a number of key industry sectors. Steve has a customer-focused, consultative approach to sales and demand-creation with a history of successfully developing and executing business transforming initiatives around new product/service introduction in Fortune 500 and start-up organisations.
Richard Summers
CEO
Richard is an internationally awarded marketer and scientist who condensed two decades of experience and ideas into the creation of CrowdCat, a data driven adtech platform, in January 2014. Since its inception Crowdcat has had meteoric success delivering massive ROI increments for market leading organisation. As CEO, Richard drives his organisation to continuously reinvent the possibilities of what the unity of creativity and big data can achieve.
Roman is Head of Digital Content for Time Out. Based in their London office he‘s responsible for content strategy and delivery across their UK and US properties and works with the development team department on new product development and launches. Prior to joining Time Out he produced radio programmes and digital projects for the BBC, Orange and British Airways.
Dan is the CEO at UI Centric, a full-service technology company with an emphasis on creating intelligent multi-platform user experiences (UX). Over the past 15 years, Dan has worked with leading consumer and enterprise brands, in the UK and internationally, gaining invaluable insights into the challenges, opportunities and approach to delivering an effective UX. He has experience across verticals as diverse as media and broadcast, telecoms, healthcare, financial services, electronics, legal and sports. Clients he has worked with include The National Lottery, Foxtons and UEFA.
Archived: Jenna Tiffany
Lead Digital Marketing Strategist
Jenna has over seven years’ marketing experience within B2B and B2C sectors across a number of industries, having previously worked across within the travel, financial services and retail sectors. At Communicator, Jenna works with the likes of West Ham United, Moss Bros and The Co-operative Group, to analyse and develop their key journeys & wider digital marketing activity, developing best in class digital strategies & campaigns to deliver ROI.
Jenna serves on the DMA North Council, is a member of the CIM North Board and contributes to the DMA’s Email Marketing Council Hub.
As the Global Vice President of Digital Strategy at Tahzoo, a customer experience agency, Aaron leads Global 1000 companies through complex digital transformations. He leads Global Digital Strategy teams and UX teams that are driven by customer insights. Most recently he led an international effort to launch Amex’s digital transformation strategy in 60+ markets and 30 languages. Aaron possesses a keen grasp of the challenges and solutions large multinational brands face in reaching new audiences and the solutions offered by today’s digital technologies.
Andy has more than 15 years’ experience working in the user experience industry. He’s worked across several industry sectors for clients including British Gas, The AA, Stagecoach, Bupa, O2, Skype and eBay. As Head of User Experience at Rufus, Andy’s role involves collaborating across the agency to inject UX thinking into projects and pitches, building, developing and managing the UX team and facillitating workshops both internally and with clients. He was also listed on the UX Power 500, a global list of the 500 most influential people working in UX.
Peter is a Founder and Director of Addition+ – a digital media consultancy based in the UK, Spain and Hong Kong. Peter leads an international team of media specialists and adtech developers who create powerful online strategies for over 50 clients. With over a decade’s experience, Peter is an expert in advertising technologies and the digital media landscape. He is a guest lecturer on Online Advertising at University College, London, and has been invited to speak regularly to CMOs at ISBA, the industry body for British advertisers.
Ranila’s marketing expertise spans sectors ranging from financial services and health to professional services and membership. She has held senior roles at organisations such as CAF and RNID with accountability for revenue, brand, acquisition, retention, marketing operations, customer experience and digital across business lines and customer markets. She is experienced in delivering multi-million pound change projects such as digital redevelopments, global rebrand and launching new propositions. In addition to her role at NEST, she is on the Board of an international development charity and manages an under 10s football team.
Mark has over 15 years’ experience in data mining, working with companies including Heineken and Office Depot. Before co-founding deltaDNA in 2010, Mark led data mining consultancy Marketing Databasics – designated a ‘Leader’ organisation by Forrester Research. Working with some of the industry’s most successful companies, the deltaDNA platform has developed to dramatically improve player engagement, retention and monetisation across all platforms and genres of online games. The platform allows publishers, developers and marketers to use segmentation and data mining techniques to deliver player insight, and to shape player experiences through real-time in-game messaging, AB testing and other targeted interventions.
Mary is Head of Customer and Digital Marketing at Standard Life. She’s passionate about digital innovation and how important it is for consumer brands to put digital at the heart of all they do. Mary believes it’s vital to work with consumers to gain insight, understand behaviours and co-create, to provide the best experience possible. She has over 15 years of in-depth experience of digital that spans transformation, helping organisations to create and deliver their digital strategies, as well time as a developer, which she feels has been a real asset when understanding new technologies. Previous roles include strategy director at Line Digital in Edinburgh and director at Chisholm & Harper in Melbourne.
Mark has worked in digital recruitment for 14 years. As Marketing Director for reed.co.uk, he is responsible for a wide-ranging strategy, which encompasses digital and offline promotion to consumers and businesses. Recent work has included four major national TV campaigns and an award-winning YouTube campaign, which have contributed to reed.co.uk becoming the UK’s biggest and best known job site. Before joining reed.co.uk, Mark worked in product, marketing and sales roles, joining Totaljobs.com at its launch in 2000, before moving to Home Office-backed start-up do-it.org in 2002.
Kate Dale started working life as a journalist and magazine editor for companies including Dennis Publishing and Haymarket before jumping into digital during the first dot-com boom (which she survived). She has created numerous websites for companies including Freeserve, Barclays and Sport England and is now in charge of Sport England’s digital strategy. Most recently this has involved using digital and social media to create an audience for This Girl Can, an award-winning campaign that went viral within five days.
Martin joined Channel 4 in January 2014 after a 10 year stint at Havas agency Arena (formerly BLM) where he was Head of Intelligence. He brings over 20 years of agency planning and insight experience to the channel, is Channel 4’s BARB representative board member and has recently been awarded an IPA Honorary Fellowship in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their three small children who have never seen him without a beard.
Richard is Head of Online Marketing for Paddy Power PLC and leads a growing team across the full spectrum of digital marketing activity, focused on growing the Sportsbook and e-gaming businesses across existing and new geographies.
Richard joined Paddy Power in June 2012 after 12 years at American Express where he held the position of Vice President and Head of Customer Acquisition for the UK across the portfolio of lending,charge and co-brand products such as the British Airways Amex card. He also spent a number of years in the International Marketing Capabilities Group in Amex working across several markets including the UK, Australia, Mexico and Canada on a range of customer management and experience projects.
Richard is a fellow of the Institute of Direct Marketing.
Agenda
8:45-9:00
Jarvis Theatre
Introduction
9:00-9:25
Jarvis Theatre
Hitting the Mark - Examples Of Email Marketing Best Practice
Discover the key takeaways from dotmailer’s annual email benchmarking report, 'Hitting the Mark'. With case studies from Odeon, FAIRFX, Oasis HR and Barbour, you’ll find out how these brands solved real-life problems using segmentation and automation. The presentation will send you away with new ideas that’ll help you grow your email lists, integrate social into your email programmes and drive engagement and conversion.
Watch Video9:00-9:25
Wren Theatre
Willem Challenger
Video Marketing Consultant EMEA
How to Own Your Video Marketing Strategy
The use of video in marketing continues to grow across all channels, not just social, and brands risk missing out on their chance to integrate video into their wider marketing programmes and own their video experience, especially on their own websites. Willem will give you tips and show best practice examples of how to create a complete strategy that allows you to own your video marketing and produce an unrivalled online experience.
Watch Video9:30-9:55
Jarvis Theatre
Pete McGarr
Managing Director
icuc.social
Commercial Aims And Social Gains: 'Twickets' - A Case Study In Social Innovation
As social media settles down to become just another broadcast advertising channel, is it time to give up on the idea of brands creating social products to build their reputation? Pete says it's not and makes the case through the Twickets story and other case studies in which community spirit is the secret of success.
Watch Video9:30-9:55
Wren Theatre
Andy Iddon
Co-Founder
Building Blocks (part of Dept)
Oliver Jaeger
Vice President Global Marketing & Communications
e-Spirit
Transforming To A New Digital DNA
Andy and Oliver will help to demystify digital transformation. They'll present clear advice on how organisations can focus on the four foundational pillars – people, process, platform and performance – to drive change and instil digital into their organisation’s DNA.
Watch Video10:00-10:25
Jarvis Theatre
Jack Cornwall
Senior SEO Specialist
Sky
Measuring Content Marketing
Stephen and Jack will explain how to find content that isn’t performing, how to identify opportunities for new content and how to KPI the content that’s being created to fill the gaps. They'll also offer some tips for amplification and measuring the ROI of digital marketing efforts.
Watch Video10:00-10:25
Wren Theatre
Private: Kevin Cochrane
Chief Marketing Officer
Jahia
Web Content Management to Digital Experience - History, Vision and Disruption
A tech industry veteran takes the discussion of innovation and focuses it on content management - connecting the dots between past, present and future states.
Watch Video10:30-10:50
Coffee and networking break
1)
Jarvis Theatre
Danielle Woolley
Head of Customer Success
Adestra Ltd.
Four Simple Rules For Designing Better Emails
Danielle Woolley, Customer Success Manager at Adestra, runs trough 4 simple rules for designing better emails.
Watch Video2)
Wren Theatre
Archived: Bruno Berthezene
Country Manager
Solocal Group UK
Sophisticating Your Local Brand Engagement
Bruno Berthezene, Country Manager at Solocal Group UK, discusses how to sophisticate your local brand engagement.
Watch Video3)
Jarvis Theatre
Nicola Green
Director of Communications & Reputation
Telefónica O2 UK
How To Walk The Virtual Shopfloor – CEOs On Social
Nicola Green, Director of Communications & Reputation at Telefónica O2 UK, explains how to walk the virtual shopfloor.
Watch Video11:10-11:35
Jarvis Theatre
James Cannings
Partner, Be Heard & Co-founder
Archived: Daryl Flack
AXELOS Global Best Practice
How We Improved Online And Digital Customer Touchpoints for AXELOS
AXELOS, a joint venture company created by the Cabinet Office and Capita plc to run the Global Best Practice portfolio (including ITIL and PRINCE2), approached MMT Digital with a desire to enhance their customer engagement opportunities and increase customer lifetime values by investing more in digital. This presentation will focus on how MMT Digital helped AXELOS achieve their objectives by adopting a highly user-centric, agile and iterative process to deliver their new website, online community and new Continuous Professional Development platform.
11:10-11:35
Wren Theatre
Paul Hunter
Head of Innovation
Liberty Marketing
The Brand Benefits of Being Reactive
A number of brands have seen benefits when investing in being reactive across social, content and paid channels. Paul will examine where brands have got this right, where they've failed and explain how to stand out when being reactive.
Watch Video11:40-12:05
Jarvis Theatre
Alex Lockett
Director
Stream:20
How Digital Marketing Can Drive Offline Sales
Alex will discuss how Stream:20 work with clients to use online marketing to drive offline sales. He’ll explain how this can be measured to understand the full impact of digital marketing and how to ensure it delivers ROI.
Watch Video11:40-12:05
Wren Theatre
Archived: Steve Bennett
Regional Sales Director
Acquia
The Big Reverse of the Web
The current web is pull-based, meaning we visit websites or download mobile applications. But the future is push-based, meaning the web will come to us. This shift represents 'The Big Reverse of the Web'. Steve will explain how to embrace the push-based web across sites, devices and things. He’ll discuss re-architecting digital strategy to build for the future of experience delivery, as well as personalisation and adapting to changing digital behaviours.
12:10-12:35
Jarvis Theatre
Richard Summers
CEO
The Science of Mass Conversion
Richard will explain how psychology and big data can amplify your marketing.
Watch Video12:10-12:35
Wren Theatre
Roman Tagoe
Head of Digital Content
Time Out
Dan Ulzhoefer
CEO
UI Centric
How We Rebuilt Time Out’s Digital Offering
Find out from Dan and Roman how Time Out has grown and adapted to meet the demands of a digital audience.
Watch Video12:35-13:30
Lunch
13:30-13:55
Jarvis Theatre
Archived: Jenna Tiffany
Lead Digital Marketing Strategist
British Library: 20% Over Revenue Target Using Email
Jenna will discuss British Library’s recent Magna Carta campaign. Quickly becoming their biggest campaign of 2015, Jenna will explain how British Library put email marketing at the campaign’s heart to achieve 20 per cent ahead of revenue targets and drive 100,000 visitors to the exhibition.
Watch Video13:30-13:55
Wren Theatre
Aaron Suppel
Global Vice President of Digital Strategy
Tahzoo - SDL
Transform You Customer Conversion
Drawing on lessons from the past, Aaron will explore how personalisation technologies represent the best opportunity in decades to reshape the customer conversation, and ask why only a select few companies are seizing the day.
Watch Video14:00 - 14:25
Jarvis Theatre
Archived: Andy Marshall
Head of User Experience
Rufus Leonard
Five UX Principles To Boost Your Online Marketing
Andy will share insights from the world of UX that you can start applying immediately to enhance your online marketing.
Watch Video14:00-14:25
Wren Theatre
Archived: Peter Mason
Founder & Director
Addition Plus
Archived: Ranila Ravi-Burslem
Director of Marketing Strategy & Planning
NEST
Programmatic Myths & Realities
What does programmatic really look like in a live campaign context? Peter will be joined by Ranila at NEST to explain what data and technology can do for you - and what they can’t. Find out how to deploy more effective offline campaigns through the use of real-time online data and technology.
14:30-14:55
Jarvis Theatre
Archived: Depesh Mandalia
Marketing & Growth Expert
Lost My Name
From Start-up to Series A Through Marketing Test & Learn
Described by UK media as a "phenomenon", Lost My Name has grown from a cool idea between friends to become the UK's best-selling picture book of 2014 with global sales of over 750,000. Discover how they found their marketing mojo and adapted as the company grew.
Watch Video14:30-14:55
Wren Theatre
Archived: Mark Robinson
CEO
deltaDNA
What Games Can Teach You About Mobile Marketing
The mobile games industry is tough, and many developers are struggling in a saturated marketplace. Some games, however, are bucking this trend, making staggering amounts of money and getting great reviews. So what’s their strategy, and how can mobile marketers learn from this? Mark will discuss the marketing tactics being used to turn the fortune of games around. Take away actionable insights to apply to your own mobile marketing plan.
Watch Video15:00-15:20
Coffee and networking break
15:50-16:15
Wren Theatre
Archived: Mary Harper
Head of Customer and Digital Marketing
Standard Life
Learning From Start-ups To Deliver Customer-driven Digital Transformation
Hear how working with small businesses and start-ups allowed Standard Life to innovate, grow and better meet customers’ evolving needs.
Watch Video15:20-15:45
Wren Theatre
Archived: Mark Rhodes
Marketing Director
Reed.co.uk
15:50-16:15
Jarvis Theatre
Archived: Kate Dale
Strategic Lead: Brand and Digital
Sport England
Case Study: This Girl Can
Kate will discuss the strategy behind Sport England’s massively successful This Girl Can campaign and explain the importance of an authentic voice.
Watch Video15:20-15:45
Jarvis Theatre
Archived: Martin Greenbank
Head of Advertising Research & Development
Channel 4
How Online Viewing Is Changing
Martin will discuss a recent study conducted by Channel 4 and Cog Research which found that advertising on TV on-demand players outperforms YouTube for viewer engagement.
Watch Video16:20-16:45
Jarvis Theatre
Archived: Richard Harris
Head of Online Marketing
Paddy Power
It’s All About M&Ms – Mischief & Mobiles
Richard will explain how Paddy Power thinks about its audience and discuss the ways and means of engaging that audience in an increasingly mobile-centric world.
Watch Video17:00-19:00
Networking and drinks