Digital Marketing Conference 30 November 2016
Wed 30th Nov
Royal College of Physicians, Regent's Park
The Figaro Digital Marketing Conference is happening on the 30th November, and you don’t want to miss it.
350 senior-level marketers will unite at The Royal College of Physicians to:
- Explore the latest developments in digital marketing
- Make a wealth of new connections with the leading industry thinkers
- Build a more innovative and efficient marketing toolkit
- Connect with the industry’s top agencies and tools
- Discover fresh growth opportunities for their brand
- Be inspired!
So, let’s hope you don’t choose to stay in the office that day; you really will be missing out!
Register now to join us at our autumn conference; dedicated to the sharpest insight from the brands and agencies shaping marketing’s future.
Learn how personalisation, automation, content and context are changing brands’ relationships with consumers, as well as key steps you can take to build a more robust and long-term relationship with your customers.
Ticket Costs:
- Brands and not-for-profit organisations: £295+VAT (Email conferences@figarodigital.co.uk)
- Agencies, technology companies, consultants and recruiters: £495+VAT (Book here)
- Why not bring the team? Buy 2 tickets get 3rd free!
Call 0207 870 3380 now for group discounts, direct bookings and any questions regarding the conference.
Topics
Affiliate Marketing Analytics Automation B2B Brand Management Content Management CRM Customer Experience Data Design & Build Digital Marketing Ecommerce Email Marketing Marketing Automation Mobile Mobile Apps Multi-Channel Marketing Not For Profit Omnichannel Pay Per Click Personalisation Search SEO Social Media Usability User Generated Content UX Video Viral Marketing Web ContentSpeakers
From directing multi-million programmes to managing a local portfolio, Rebecca has been fortunate to lead some of the world’s finest brands, and best marketing teams. Achieving significant results, through balancing long term brand development needs with shorter term commercial pragmatism, has been central to her success. Rebecca’s main motivation is making real consumer connections through great innovation, impactful communication and powerful brand strategy.
A digital growth expert who was instrumental in developing the data-driven marketing culture at the Financial Times and has led the turnaround in online audience growth at the British Library. Graham’s team deals with all the Library’s web, marketing, advertising, CRM, design and market research requirements. His priority is transforming the online user’s experience. Among other projects, his team are building customer data management infrastructure which supports compelling eCRM, refreshing their web content strategy, and re-developing the Library website.
Andrea Grimandi is Executive Marketing Director at Unilever, with responsibility for Savoury brands such as Pot Noodle, Marmite, Knorr, Colman’s and Bovril. His main achievement in this role has been the successful Pot Noodle brand relaunch and the exciting “you can make it” campaign. Prior to joining Unilever he worked as Business Director for Out-of-home channel in Coca-Cola. Previously he worked in Procter&Gamble.
Mother Pukka is a portal for news, events, reviews and honest comment for people who happen to be parents. A journalist, editor and mother in search of pukka things for her kid, founder Anna Whitehouse previously worked as the Vice Editor at Time Out Amsterdam before writing about shoes and handbags for fashion labels SuperTrash and Tommy Hilfiger. Looking for a change of pace, she recently returned to London and now works as a writer at Shortlist Media.
Sanjeevan Bala is responsible for transforming the broadcaster by leveraging the value of data combined with data science to deliver benefits across Marketing, Online, Viewer Relationship Management, Ad Sales, Scheduling and Commissioning Teams. Under Sanjeevan’s leadership, Channel 4 is the first UK broadcaster to harness viewer data for commercial and creative benefit. Deeply understanding the behaviour of over 13.5m viewers allows the commercial and creative sides of the business to develop innovative new propositions. He was also ranked #2 most influential in big data by dataIQ.
Miles has been at the forefront of the unprecedented digital shift since 2001 having held positions at AOL, Yahoo! and fm. He Joined Shazam in 2012. The further change sweeping the world as consumers shift their lives to mobile has been extraordinary and Shazam having recently passed it’s billionth download is at the centre of it. Shazam has come a long way since its birth as a text based service way before phones became smart and they have advanced rapidly with their ambition to connect consumers with the world around them.
An expert on letting the facts speak for themselves. Elizabeth has spent the best part of the last decade advising some of the most data savvy and exciting organisations on how to accelerate their business growth, increase market share and most importantly drive more revenue using consumer and competitive intelligence data.
Lisa De Bonis was born in the US, raised in Italy, and educated in the UK. In 2007 she took the plunge and joined digital creative start up Work Club as Strategy Partner. Over the following 8 years, Lisa was instrumental in driving the agency’s growth and creative reputation by working closely with clients ranging from Nokia, PZ Cussons and Alfa Romeo to Kraft (Mondelez) and Sony Music. In 2014, Work Club became part of Havas London and over the past 2 years Lisa has been focused on integrating digital thinking and culture across the agency in order to deliver modern, effective marketing ideas that drive client growth.
Giuseppe Caltabiano
VP Marketing Integration – Content, Social Media, PR Strategy
Schneider Electric
Giuseppe Caltabiano is a high energy, results-driven marketing exec, with +20 years of management experience in the fields of IT, Software, Industry and Energy fields. Today, Giuseppe is VP for Marketing Integration at Schneider Electric; he is responsible for definition of Content, Social Media and PR strategy for the IT Division of Schneider Electric (Data Centers solutions and Critical Power products). Giuseppe led Communications & Branding during Schneider Electric’s acquisition of Invensys plc; while in Invensys, he covered several positions, the latest as VP for Marketing & Comms for EMEA.
Steve manages the Emarsys global deliverability team, is Vice Chair of the UK DMA Email Council, and chairs the Council’s Legal and Deliverability hub. With the DMA, Steve co-authored the Email Metrics and Email Deliverability guides. With a background of over 15 years in software development, he has spent the last decade specialising in email marketing, innovation, deliverability and compliance. He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).
Nick Fletcher is Director of Multichannel Services at Rakuten Marketing and is responsible for their multichannel clients across display, attribution and affiliate at Rakuten Marketing as well as heading up the team that manages our network in France and Germany. Prior to joining Rakuten Marketing, Nick was at Tradedoubler for six years, where he held a variety of roles in the international and local UK teams.
Richard Summers
CEO
Richard is an internationally awarded marketer and scientist who condensed two decades of experience and ideas into the creation of CrowdCat, a data driven adtech platform, in January 2014. Since its inception Crowdcat has had meteoric success delivering massive ROI increments for market leading organisation. As CEO, Richard drives his organisation to continuously reinvent the possibilities of what the unity of creativity and big data can achieve.
Parry is CEO of Phrasee, the artificial intelligence software that writes better subject lines than humans. He won the “UK Tech Entrepreneur of the Year” award in November 2016, so there’s at least a chance he knows what he’s doing. When not writing about himself in the third-person, he helps wayward youths see the error of their ways through the magic of interpretive dance.
Simon Douglass has 12 years’ experience in digital marketing, including seven years working for Google specialising in PPC for large technology companies such as Dell, HP, Nokia, and BT, before working as Director at two digital marketing agencies: atom42 and Pancentric. Simon formed Curated Digital in July 2014 as an antidote to the traditional digital marketing agency. Curated is an agency that focuses on client goals rather than individual marketing channels.
Tom Bradley
Design Director
With more than 20 years in interactive design, including four years as executive product manager/creative director at the BBC, and now as the design director at an experience studio that’s breaking the mould in how digital agencies approach experience design, Tom Bradley specialises in helping teams solve problems and innovate using design thinking, creative facilitation and hands-on research.
Steve is helping develop (and enabling the development of) a content strategy that will utilize John Lewis’s USP’s. He has also designed the components for the componentization the John Lewis and Sky.com sites, in order to create a consistent customer experience and drive production efficiencies. Steve’s current passion and focus is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.
Katy’s career has come full circle back to the world of home interiors where she started marketing Elle Decoration and Period Living magazine over 15 years ago. Responsible for all aspects of the multi-channel customer journey – digital, direct and retail marketing – for Feather and Black. This year they have relaunched the website and fabric swatch service, introduced range cards in store and invested significantly in display & re-targeting to drive more qualified leads. Katy is also co-chair on the Multi-Channel Council for the Direct Commerce, a not for profit organisation which supports multi-channel retailers.
Agenda
08:15
Registration and Networking Breakfast
08:50
Rebecca White
Business Lead - Marketing, Research & Insight
Heathrow Airport
Chair Welcome
09:00
Graham MacFadyen
Head of Marketing & Digital Media
The British Library
Andrea Grimandi
Executive Marketing Director
Unilever UK & Ireland
Anna Whitehouse
Founder
Mother Pukka
Sanjeevan Bala
Head of Data Planning and Analytics
Channel 4
KEYNOTE PANEL – Embracing The Age Of Customer-Centricity: How Can Brands Reinvent Their 2017 Customer Acquisition Strategy To Boost Their Bottom Line?
09:30
Miles Lewis
Senior Vice President, Shazam for Brands. International
Shazam
Connecting The Physical To The Digital
For over 5 years Shazam has been building it's ambition to work with the world's leading brands to connect their marketing commuications to mobile. Starting out with TV advertising, Shazam moved quickly to radio & cinema. The missing piece was visual. So never a company to stand still we built Shazam Visual - oh and added beacon technology in aswell.
09:55
Elizabeth De Freitas
Digital Consultant
Hitwise
5 Ways To Know Your Competitor’s Audience Better Than They Do
Discover the five most cutting-edge competitive insights available on the market today, and how the most forward thinking marketers and analysts can use this information to unlock incredible market opportunities, campaign strategies and hidden competitive advantages.
Watch Video10:20
Lisa De Bonis
Executive Digital Director
Havas
The Night AI Predicted Human Behaviour Better Than The Humans: Introducing Havas Cognitive's EagleAi
On the 8th November 2016 the shock election of President Donald Trump reverberated around the world. Pollsters, political commentators and experts all missed it, declaring that there would not be a Trump victory. They were all wrong. All except one robot. EagleAi was built to analyse and understand what mattered to the millions of voters in this historic election. It was built by Havas for ITV News. And it called it right. So how did a robot predict human behaviour better than all the humans? And how much of a role does bias really play in our decisions and our actions? Lisa De Bonis, Havas London's Executive Digital Director, who chaperoned EagleAi on TV, will explain the future applications of Havas Cognitive and tell you what Tom Bradby's really like without his make up on!
Watch Video10:45
Networking & Refreshment Break
11.15
Giuseppe Caltabiano
VP Marketing Integration – Content, Social Media, PR Strategy
Schneider Electric
A Practical Guide To Content Marketing Strategy For The B2B Business
Uncover how to transform your marketing strategy from the traditional to the future; whilst dispelling the theory that B2B is behind B2C in its use of content marketing. Giuseppe will explore content listening and understanding the audience persona, buyer journey and content mapping. Plus, he'll discuss the importance of making a content editorial board the core of your content transformation and how country pilots are a critical phase for going global.
11:40
Steve Henderson
Head of Deliverability
Emarsys
Digital Marketing and the GDPR: The Privacy Notice Sophistication Scale
Maturity models are a useful tool to prioritise marketing strategy, helping the marketer identify where they are, where they want to be and how to get there. Because so much of the responsibility for the GDPR lies with the marketing team, Steve Henderson is shamelessly stealing the Communicator Sophistication Scale to show you how to evolve your data collection processes, opt-in forms and privacy notices. Plot yourselves on the scale and hear both strategic & tactical advice to set you on your way to improve.
Watch Video12:05
Nick Fletcher
Director of Multichannel
Rakuten
Adapting To The Modern Consumer Journey: Multichannel Tactics Used By Europe's Leading Brands
The modern consumer is savvy and dynamic: switching brands freely and using an increasingly complex combination of channels to make their purchases. This presents a challenge for marketers aiming to reach them at the moments that most influence their buying decisions. In this talk, Nick Fletcher will explain how the customer buying journey has evolved and will reveal the insight-led tactics leading retailers such as House of Fraser and Kurt Geiger have implemented to target their customers at the moment of purchase.
Watch Video12:30
Richard Summers
CEO
How Science Can Unify Big Data And Creative Marketing
The power of a story depends on the depth of its characters. Our influence as a brand is therefore limited by our understanding of our customers. We can’t change behaviour by understanding what customers do, we can only change it by understanding who they are as people; how they think, feel and see the world. Richard shows the capability of science to turn big data into deep character portraits that allow creative marketers to tell the most powerful stories and deliver consistent measurable performance.
Watch Video12:55
Networking Lunch
13:55
Parry Malm
CEO
Phrasee
Marketers, Watch Your Back: Here’s AI That Can Write Better Email Subject Lines Than You…
A thousand monkeys and a thousand typewriters can’t write better than humans. But what about artificial intelligence? You’ll learn how A.I. isn’t just the future… it’s the present… and it’s making brands millions every day by using better language than humans can write themselves. Awesome.
14:20
Hold Onto Your Seat And Notebook! Figaro Digital 21s: Fast Learning
Archived: Josie Scotchmer
UK Marketing Manager
Mailjet
Darren Fiander
Simon Douglass
Founder
Curated
1) 21 Challenges Today's Marketers Face When Powering The Customer Experience With Email – Josie Scotchmer, UK Marketing Manager, Mailjet
2) No “Fluff” Social Media Management - How To Drive Clear Business Impact Using Social Media – Darren Fiander, Commercial Director, SocialSignIn
3) Digital Acquisition - The TL;DR Version - Simon Douglass, Founder, Curated Digital
Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide.
14:50
Tom Bradley
Design Director
15:15
Networking and Refreshment Break
15:40
Robert Crook
Product Manager
Travelex
Developing Successful Mobile Products: Why The Customer Isn’t Always Right
In this session, you will learn how to engage users on topics that seem dull and boring, but are critical for today's mobile-centric customers. How to move away from listening to what customers tell you to build, to understanding the underlying job the product needs to solve. Plus insight into how Travelex went from obscurity to top the app store charts by blending the above to come up with a unique approach.
16:05
Steve Kato-Spyrou
Customer Experience Manager
John Lewis
Discover The Nuts And Bolts of User Experience Research
During this session, Steve will explore the best way to plan, execute and report your UX testing projects; helping you to significantly improve customer satisfaction, retention and your, all important, bottom line. He’ll also outline the benefits of an in-house UX team and what first steps you can take to build a great one. As well as some quick tips for those looking to maximise their relationships with external partners.
16:30
Katy Ingram
Head of Marketing
Feather & Black
Edward Willis
Head of Customer Marketing and Insight
Collect+
BRAND PANEL - How To Create A 360⁰ View Of Your Customer Journey To Influence And Attribute A More Customer-Centric Approach To Your Multichannel Marketing Campaigns
17:00 - 19:00
Networking Drinks Reception: Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come join us for drinks