Digital Marketing Conference 11 July 2019
TopicsAI Automation B2B Brand Management Community Management Consumer Behaviour Content Marketing CRM CRO Customer Experience Design & Build Digital Marketing Digital PR Display Advertising Ecommerce Email Marketing Influencer Marketing Marketing Automation Multi-Channel Marketing Omnichannel Pay Per Click Personalisation Programmatic Search SEO Social Media User Generated Content UX Video Voice Search Web build
Registration and Networking Breakfast
Chairperson Welcome and Event Orientation
Re-Mixed: The Future Belongs To The DJs
What do the best business professionals have in common with the world's top DJ's? And what if our approach to creating original content has been wrong all along? In this fast and loud session, Jeremy will look at the art of storytelling and what it really means when when we say "good artists copy but great artists steal".
Why Goal Focused Digital Marketing Is An ROI Game-Changer
In this case study, Curated will showcase how goal focused digital marketing became a game-changer for Trint. By using a combination of paid and organic search strategies and sharing learnings between each channel, Curated were better able to understand Trint's most profitable themes to deliver record breaking ROI.
How Marketers Can Bridge The Content Gap To Meet Consumer Needs In The Era Of Visual Content
We surveyed consumers and marketers and found that although they agree on the importance of authenticity and the value of visual content, their opinions significantly diverge when it comes to which types of content are most authentic and influential. How can marketers bridge that gap and truly deliver the authentic and visually-engaging brand experiences that consumers demand? In this session, we’ll dive into these survey results, what they mean for modern marketers, and how you can effectively leverage the user-generated visuals that consumers create and crave to bridge the content gap to drive sales and engagement.
Networking and Refreshment Break
Communication Is Key To Effective Digital Transformation
Research shows that most organisations undergo major change about once every three years. But, as well as the big transformation projects, there’s also a constant churn of many smaller changes taking place that require the sharing of information. No matter where you sit within your organisation, defining and articulating the vision that will transform your business can be challenging. We all know that communication is vital, but what’s the secret to doing it well? How do you communicate transparently and in real-time, whilst celebrating successes and accepting and discussing our failures? How do you get stakeholders across multiple business units to unite behind a single idea? How do you translate abstract ideas into tangible projects to get buy-in? Even more importantly, how can we recruit change and transformation ambassadors to help us spread a positive message both internally and externally?
Digital Tactics To De-Bunk Fads And Grow Buyers
“Revoke Brexit” is trending alongside “Brexit Betrayal”. Gym goers are more likely to search for cookies, cake, and wine. Environmentally-conscious shoppers are buying on fast fashion sites, like H&M and Zara. It’s human nature to aspire, oppose, and contradict ourselves. But this makes the job of a marketer that much harder. How can marketers differentiate fad from trend or aspiration from truth, and capture fragmented, or even contradictory, consumers? Emma Moorman, from Hitwise, will discuss how audience-based data can debunk fads. She’ll outline quick and simple tactics to attract online consumers direct, and convert browsers into buyers.
MoneySuperMarket: How A New Brand Positioning Needs To Go Beyond Advertising To Help Transform The Customer Experience
2019 saw the launch of MoneySuperMarket’s new brand positioning – Get Money Calm. But this was not just an advertising idea and a new TV campaign, Lloyd Page and Matt Rhodes will tell the story of the brand refresh and how the idea needed to go beyond just a new advertising campaign, but also to impact the product and customer experience. For a digital product, and in a changing communications landscape, the divisions between communications activity and product experience are less relevant. they’ll explain how the whole organisation, from brand and product to data and tech needed to pivot to make the brand relaunch a success.
How To Analyse Your Digital Performance To Create A Meaningful Online Marketing Strategy
atom42 will take you through a step by step process using an existing brand as an example. They will show you their favourite tools, how to analyse specific reports, and reveal how they put all of this together into a strategy which guides their activity. They will offer a rare insight into their pitching technique, onboarding process and strategic thinking.
Myths And Reality In Conversion Rate Optimisation
There are thousands of articles and content pieces across the industry citing case studies and best practices to help you succeed in Conversion Rate Optimisation (CRO). Unless taken with a pinch of salt, these can be fools gold. Every website is different. Every audience is different. And if there were a set of hard and fast rules for guaranteed CRO success every website would look the same. There is only one guaranteed trick to help you win at CRO – and that is applying a robust methodology to your testing plans.
Influencer Marketing - Where It's Been, Where It’s Going And Why Marketers Have Missed The Point
TRIBE has run over 12,000 influencer marketing campaigns and receives over 30,000 submissions of branded content through their marketplace each month. They've got a whole lot of data to answer the 21 most burning questions from marketers - you'll never believe what they are!
Lessons Learned From Digital Transformation
Whilst there’s lots of information available about how to start this task there’s less evidence as to what people have learnt along the way. Tom will therefore share some tips gained from delivering digital transformation at two iconic British brands; the BBC and the National Trust.
Networking and Refreshment Break
AI And Behavioural Economics: A New Paradigm For Marketing
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for marketers? Richard will share how the combination of data science, behavioural analytics and AI are transforming the way that organisations are engaging with audiences, enabling businesses to be more customer-centric and bringing the panacea of the ‘right message to the right person at the right time’ within reach.
Getting Personal With Facebook Messenger Ads
2 billion messages are sent between people and businesses each month. With marketing becoming more and more about personalisation and brands craving attention on social media, Rhodri looks into why brands are focussing on driving users to Facebook messenger, the advantages it carries and how it can help grow better relationships with customers.
Networking Drinks – whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come and join us for drinks.