15 Apr, 2015

Digital Financial Services Seminar & Roundtable 15 April 2015

Event Details

The Hospital Club, Covent Garden

The Digital Financial Services Seminar is dedicated to the customer experience online and across mobile devices. But you don’t have to work in financial services to attend. Find out how to ensure your content drives ROI and deepens long-term relationships. Sharpen your SEO, refocus your video and adapt to a landscape that’s being levelled by users.

The Figaro Digital Financial Services Seminar will focus on current industry issues and is open to brand marketers only.

After a series of presentations, each of our speakers will lead a 20-minute roundtable.

All delegates will have the opportunity to attend each of the six roundtables and to put their questions to speakers.

Topics:

9:00-9:15am

Registration, coffee, pastries and networking

9:25

Introduction – Jon Fortgang, Editor, Figaro Digital magazine

9:30 – 10:45

Presentations

Demonstrating Success in Non-standard Lending

Laura Crimmons

Head of PR & Social

Edit Ltd

Laura will talk through a case study with a client in the non-standard lending industry. She'll look at how they managed to achieve positive digital PR coverage in national publications and social media engagement in an industry usually plagued by negative press.

Past, Present, Future – How the User is Levelling the Financial Landscape

Historically, banks occupied the privileged spot in centralised branded payment channels. That centralised role is under threat with the growth of the likes of PayPal and more recently Apple Pay, CurrentC, Pingit, Facebook and new convenience tech like Uber. It’s not about infrastructure anymore. It’s about how you create products that seamlessly work within modern lifestyles. Convenience is not just about saving hassle and time. It’s about saving mental effort. Banks will have to find new ways to be top of wallet and differentiate the customer experience to avoid further cuts into interchange revenue and brand relevance.

Using Data to Understand your Customers and Build Longer Term Relationships

Alex Lockett

Director

Stream:20

The increased use of data to guide businesses towards a more customer-centric model is impacting on all industries, and in particular financial services. Tailoring activity to increase relevance, improve the customer experience and build long-term engagement means businesses can start to pull away from relying solely on price and short-term marketing tactics. Stream:20 will be speaking about how to use data to tailor your marketing channels as well as diversify your product offering to better meet customer needs.

SEO for Financial Services

Gareth Morgan

Managing Director

Liberty Marketing

Gareth will look at 20 of the most important things that impact on search engine marketing and explain how your organisation can get higher ROI from Google. From best practice advice to common issues to avoid, he’ll cover the main areas where financial services brands are making the most of their SEO and PPC campaigns.

Cutting Through With Content: New Opportunities in Video Marketing

Willem Challenger

Video Marketing Consultant EMEA

Content marketing in 2015 is increasingly video-focused, but getting those videos in front of consumers remains a challenge for brands in the financial services sector. Willem will discuss the opportunities associated with video and present some case studies from brands in this sector who’ve achieved cut-through with their content.

Driving ROI from Content Management and Making Business Decisions Based on Data

Aaron Suppel

Global Vice President of Digital Strategy

Tahzoo – SDL

Aaron will discuss the core business principles that are essential for a successful web content experience management strategy, producing effective ROI across your business.

10:45-12:45

Roundtable sessions

Making Content Count: Generating Engagement that Delivers Value for Everyone

SDL & American Express

Location: Roundtable 1

Kings of Convenience: Why The Financial Services Industry Needs to Get inside Consumers’ Pockets

Location: Roundtable 2

Be Found Not Fined: Everything You Need to Know about Search in Financial Services

Liberty Marketing

Location: Roundtable 3

The Devil’s in the Data: Relevant Marketing for Real Results

Stream:20

Location: Roundtable 4

Marketing in Motion: How Video Can Bring Your Brand to Life

Brightcove

Location: Roundtable 5

Why Digital’s the New Currency: Invest in your Consumers so they Invest in You

Branded3

Location: Roundtable 6

12:45-1:30pm

Networking and light lunch

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.