13 Apr, 2017

B2B Spotlight: Digital Marketing Roundtable 13 April 2017

Event Details

The Royal College of Physicians

The Figaro Digital B2B Marketing Roundtable event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into their communication strategies.

We’ll be joined by a line-up of expert speakers who’ll explain how digital marketing can help B2B organisations meet their own needs and those of their clients. Under discussion will be the roles of analytics, search, social media, content, web design and more.

After a series of short presentations, each of our speakers will host a topical roundtable. Led by our speakers but taking the form of open discussion, the roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

 

9:00 - 9:30

Registration, Coffee, Pastries And Networking

9:30

Start-up To Scale-up: 3 Secrets To High Growth

Digitisation has opened up a world of opportunity for companies looking to grow exponentially – but now delivering a great product is only half of the battle. From choosing the right digital marketing channels to harnessing B2C tactics, this session will impart the cultural and technological secrets that can unlock high-growth.

9:50

The Art Of B2B Lead Generation

Discover how to use digital marketing channels to target even the most niche audiences, products & services. Curated's founder, Simon has spent 13 years generating new business for B2B companies and will showcase successful strategies and tactics using real client case studies - as well as sharing some tales of what to avoid!

10:00

B2B Quick Wins To Accelerate Your Analytics

5 quick and actionable tricks you can use in Analytics to better track and optimise campaigns and channels in business to business marketing.

10:10

Bye2Boring In B2B!

Are your agency relationships a love story or a nightmare? Luckily, this session will outline how you can get the results you want from the relationship you develop with your agencies. Andy will share examples, insight and techniques to make sure you’re getting the very best out of your agency; banishing dull and boring B2B marketing forever!

10:20

Marketing In The Era Of The Breathless Business

Recent research from Octopus Group has found that B2B marketers are over-worked, under-valued and struggling with strategy. 65% are more stressed in their job than they were a year ago and 53% say they have “too much to do with too little time”. Senior marketers are torn between delivering on strategy and getting the day job done, whilst battling to cope in a changing world that’s in hyper-drive. In this session, we’ll be exploring how this situation has arisen and what can be done to tackle it. Find out how to get your breath back by becoming slicker, smarter and stronger through innovation, using available resources better, and renewing the focus on the customer.

10:30

Catching The Big Fish – How B2B Brands Can Successfully Turn Warm Leads Into Paying Customers

B2B brands are spending millions of pounds on advertising campaigns to drive interest and engagement, and after all those new leads have been generated, how do we really know the quality of opportunities flowing into our pipeline? With the GDPR deadline in mind, how will the ways we collect, use and store data change the face of B2B marketing? Discussing advanced data enrichment and ABM techniques, Sandra will discuss how marketing and sales alignment on strategy and data can alleviate marketing frustration, reduce sales lethargy and prevent customer disappointment

10:30 - 12:40

Interactive Roundtables

12:40 - 13:30

Light Lunch And Networking
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