B2B: Digital Marketing Spotlight 7 November 2019
Registration, Coffee, Pastries, and Networking
Maximising B2B Lead Generation – Quality Not Quantity
B2B lead generation is typically restricted by low volume search terms and a relative small market segment, but with a high lead value. How do you ensure your marketing efforts are focused, generate the right quality results, and maximise ROI? The depth in the funnel in which you measure ‘success' has a huge impact on ROI. We delve in to how to optimise, to pipeline, and the implications in your media budgets.
Four Rules of Building an Account-Based Marketing (ABM) Plan
A growing number of B2B marketers are embracing ABM as part of their overall marketing efforts. An ABM initiative helps not only to generate well- qualified leads, but to ensure the seamless alignment between sales and marketing. In this presentation Salome will share tactics of a successful ABM program and lessons she learned while building the ABM strategy for Emarsys in the UK and Northern Europe.
Head of Digital
Using Social Media Ads to Grow Your B2B Brand in 2020
Many B2B brands are still seeing social media as either an afterthought in their overall marketing strategy or using it more to push sales ads rather than pull potential customers to their brand. Rhodri is going to run through some quick-fire tips, strategies, and targeting to help grow your B2B brand's presence on social media in 2020 using paid ads.
Global Director, Sales and Marketing
Content, Experience, Translation, the Opportunity and Challenge in Having a Truly Global Voice
As markets become ever more disintermediated, content and experience become the battleground for success, meaning how you manage language to support growth is critical. In this presentation Neil, Global Director for Sales and Marketing at Lingo24, will share how tech-enabled translation is a game changer in managing global content and walk through what that has delivered to global businesses like Trainline, Patagonia, eBay, and Virgin Pulse.
Global Social Media Manager
Building a Social Selling Strategy for Your Team
Social selling is still a relatively new concept, but how can you enable your teams to transform online relationships into sales? Join Jake Potter, Global Social Media Manager at Colt Technology Services, as he shares how he strategised a global social selling framework to grow the brand, market products and services, and transform employees into thought leaders.
Light Lunch and Networking