05 Apr, 2018

B2B: Digital Marketing Spotlight 5 April 2018

Event Details

The Hospital Club, Covent Garden

The Figaro Digital B2B Marketing Spotlight event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into their communication strategies.

We’ll be joined by a line-up of expert speakers who’ll explain how digital marketing can help B2B organisations meet their own needs and those of their clients. Under discussion will be the roles of analytics, search, social media, content, web design and more.

After a series of short presentations, each of our speakers will host a topical roundtable. Led by our speakers but taking the form of open discussion, the roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9:00 - 9:30

Registration, Coffee, Pastries And Networking

9:30

Community Service: Building Customer Relationships In A Digital World
Fiona Fleming

Head of Content

AXELOS Global Best Practice

When your business model means you’re always one step removed from your customers, how do you engage with them to help build your business and content strategies? Fiona Fleming discusses the ways in which AXELOS is using digital technology to break the Fourth Wall to connect with customers and build brand awareness and loyalty.

9:40

Optimising B2B Websites And Landing Pages 101: Increase Conversion Rates And Lead Quality By 40%

The success of a marketing campaign or website will ultimately boil down to the strength of a landing page in helping visitors convert. Let’s assume you’ve done all the right research and activity in getting the ‘right’ visitors, now let’s dig into the specific tools, messages and layouts that get the highest quality leads to covert. A 101 with real case studies from 100s of B2B optimisation tests.

9:50

Which Way Up Is My Customer Map?
Alan Cooper

Customer journey mapping is a pretty well-established discipline and perceived essential component of planning any digital activity. But how detailed do you go? How many is enough? How do I know if they’re right? And how do you make sure that lovely agency-designed map results in a better customer experience and improved business performance? Alan will lift the lid on case studies to reveal some answers….

10:00

How To Make Yourself An ROI Marketer: An Introduction To Attribution

Sam shares the things you need to know now to make your 2018 marketing report impress your boss and the board.

10:10

The 4 Cs Of Humanising B2B

In a data-driven world, has B2B marketing become too impersonal? Are businesses actually just talking to businesses and not the people within these businesses? How can we overcome these challenges? David will take you through the 4C's approach to humanising your B2B marketing; context, content, conversation, convert.

10:20 - 10:30

Refreshment Break

10:30 - 12:30

Interactive Roundtables

12:30 - 13:15

Light Lunch And Networking
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