Affiliate Marketing Seminar 2 July 2015
Introduction – Jon Fortgang, Editor, Figaro Digital magazine
Archived: Aftab Aslam
Connected Consumers, Disconnected Solutions – Performance Marketing at a Crossroads
Consumers are more connected than ever before, but the solutions marketers are using to reach them are increasingly disconnected. The rapid growth of digital marketing technologies and the volumes of data generated are making the industry too complex for marketers. As a result the data generated is not being used effectively to derive insight to make business decisions. With many marketers complaining that they spend too much time managing complex technology ecosystems, Aftab will explore the challenges digital marketers are facing, emerging trends and the need for better use of data across the landscape.
Archived: Paul Wright
European Managing Director
CAKE (Get Cake)
How To Get The Best Of Both Worlds With In-House and Outsourced Affiliate Marketing
Global ecommerce spending continues to rise year-on-year, and as a result a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favour of building their own resources in-house. Paul will explain how marketers can take control of their online performance marketing by gaining a complete multichannel picture of the consumer journey. He’ll build a case for both approaches whilst exploring whether there’s a third way that combines the two.
Archived: Helen Southgate
UK Managing Director
The Future of the Affiliate Channel
With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies in terms of identity and growth. Brands want to increase their reach across a wide range of publishers who drive meaningful traffic across the purchasing journey, including the longer tail of the affiliate channel. So, how can networks facilitate these changes and help brands to develop sustainable affiliate programmes? And how do we expect the landscape of our affiliate channel to evolve? Helen will give an honest and transparent overview of how affiliate marketing should work now and in the future.
Senior Affiliate Consultant
New Opportunities in Performance Marketing
Mobile has fundamentally changed the way people interact with each other and transformed how brands connect with consumers. It has also changed the way people perceive performance marketing. Mobile is an important part of the marketing mix. Chantal will briefly explore the opportunities within the mobile landscape and other opportunities within affiliate marketing