People

Aneta Rutkowska

Channels Programme Manager - Retail
Vodafone

Aneta’s professional career started as a Marketing Manager in a large Chemical company in Poland. Since then she has worked in international trade and engineering industries, to find herself in technology which currently remains her domain. She started at Capita in 2009 as a Database Administrator, after which she moved to Project Management and not long later, in 2012 she started her journey with Vodafone. She started working for Vodafone UK leading one of the major transformation projects in retail and more recently she became a programme manager in the Retail delivery department in VF Group where she works on delivery to 26 local markets.

Aneta  achieved her Bachelor’s degree in Economics and recently she achieved her Msc degree in Management from the University of Aberdeen. Aneta believes that communication within the business as well as support for and recognition of employees are key drivers for success.

Nick Wilsdon

SEO Lead - Global Channel Optimisation
Vodafone

Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.

Since his return to the UK in 2011, Nick has held head of department roles at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.

Videos

Understanding Mobile SEO – Risks and Opportunities in 2016

by Nick Wilsdon, SEO Lead - Global Channel Optimisation at Vodafone

03/06/16

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