We are The Big Shot. We specialise in creating, producing and distributing children’s and youth focused brand content across an array of media platforms. The content we create works to deliver against business objectives, to drive awareness and maximise sales.
Creative marketing can be anything from branding to designing and creating digital marketing assets including video, social media assets. The Big Shot also are able to produce print adverts, motion graphics, animation and logo design.
Content marketing is a strategic approach to reaching consumers, led by the creation and distribution of relevant, valuable content to a target audience. Our team are specialists in the research and design of multi-channel campaigns that start a conversation.
A highly effective strand of social media marketing that starts high-impact conversations with an engaged audience. After helping brands identify the leading influencers in their field, we run campaigns that convert social influence into targeted impressions, engagement and brand awareness.
James Erskine has worked in the arena of ‘content’, ‘advertorials’ and ‘advertiser funded programming’ since he joined OMD UK as media planner/buyer in 2000. Since then he has worked with a number of brands and organisations including Vodafone, The British Army, Penguin Random House, the ATP, Dubai Tourism and Harper Collins to engage their target audiences on a level beyond traditional advertising. His work for Haymarket Brand Media was nominated for a PPA Award and his work for National Grid targeting students was nominated for a Marketing Week Engage Award.
He currently is responsible for strategy at The Big Shot, where he and his team fuse editorial, social and media partnership techniques to deliver business results for a broad client roster. In addition, it is his role to develop and deliver strategic solutions for The Big Shot’s key clients.
With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now…