Nicola Green became Director of Communications and Reputation in January 2012 having spent eight years as Head of PR for O2. She directs all of Telefonica UK’s PR, internal communications, public affairs, campaigning, strategic media relations as well as managing social media activity in both the UK and Europe. Nicola successfully helped establish the O2 brand within the press and online media in the UK. This included achieving board sign off to create O2’s social media team which has established itself as a leader in this space. Nicola also created a new campaigning team within her current structure to help board members maintain a leadership positioning within the media.