We are Spinnaker London.

We are a creative marketing agency rooted in the integration of data, technology and creativity. Across on and off-line platforms and channels we deliver organic and paid campaigns that build stories, awareness, conversation and conversion.

We’d love to chat about your brand challenges, and if you would like to discuss a few examples of when we’ve nailed a tricky brief, outsmarted the competition, performed a world-first, or simply sparked a conversation come and have a chat.



Robert Goldsmith

Managing Partner
Spinnaker London

Robert Goldsmith has worked in the creative agency business for over 28 years. During his career he has spent time at Ogilvy, Willox Holmes & Law (now WARL), TBWA, and Blue Skies which was acquired by Haygarth. In 2004, Robert left to form Spinnaker: his mission to create an agency specialist in online engagement based marketing but rooted in the principles and personalisation of data driven direct marketing. Fourteen years on Robert still heads up the agency and its planning division where he looks after clients across multiple sectors including Sony Pictures, GC Watches, Sony TV, Bord Bia, Divine Chocolate, and Tommy’s.

Rich Coggin

Creative Partner
Spinnaker London

Rich has been in the advertising industry for the last 24 years and has worked with some top notch agencies and clients and won a host of awards along the way. He’s Creative Partner at Spinnaker London where he leads the charge in what they call ‘The Art of Conversation’ for digital, social & content marketing. Rich and the Spinnaker team are experts in generating buzz around a brand, serving up delicious social content campaigns, and creating innovative ways to get brands talked about, make them visible, relevant, entertaining and desirable.


Ten Tips for Effective Conversation

Ten Tips for Effective Conversation Conversation, whether between old friends or new acquaintances, is what makes us human. It builds…


Who Wants A Conversation With A Brand?

Not me. And I would guess not many of us. Not unless we want to vent or tell that brand…


A New Chapter In Social Video

It’s an exciting time in social video production. We are in the eye of a marketing renaissance storm in which…


Beyond The Click: Let’s Stop Obsessing With Meaningless Data

We live in a world where we are awash with marketing data. Online behavioural data, brand attitudinal insights, online listening,…


Marketing to Mum: The Importance of Knowing Your Audience

Ahead of Tuesday’s Figaro Digital Food and Drink Conference, we spoke to one of our brilliant speakers, Tessa Williamson of…


From Persuasion To Participation

Robert Goldsmith, Managing Partner at Spinnaker, explains why the successful marketing models of the future will be more naturally in…


Human Evidence

Robert Goldsmith, Managing Partner at Spinnaker, on why evidence-driven marketing can help humanise your brand For many years scientists, archaeologists…


Everything Is Awesome (With An Emotionally-infused Content Strategy)

Jonathan Gaiger, Social Media Manager at Spinnaker, looks at the way LEGO engaged its community around the launch of The…


Making Eye Contact

Robert Goldsmith, Managing Partner at Spinnaker, explains why images and video deliver both engagement and ROI – and why they’re…


Thoughts On Vine

Jonathan Gaiger, Digital Account Executive at Spinnaker, examines the potential of Twitter’s new mobile video sharing service Twitter celebrated its…


Appetite For Digital: The Emerging Potential For Grocery Brands

Rapid digital developments should provide food for thought for smart grocery brands The digital marketing opportunities for grocery food brands…



Motion Designer

Spinnaker London

Spinnaker London, London

Press Releases

As part of Spinnaker‘s digital and social campaign for Hotel Transylvania 3, we came up with the idea for the characters…

We are thrilled to have launched a newly built bespoke Asset Management Hub for Sony Pictures. The versatile and powerful…