At Sonder, we create powerful content strategies and digital experiences. Journalists at heart, great storytelling underpins everything we do.

Our audience first approach cuts through increasing distrust and advertising clutter. Creating content that people actually want and need – as well as identifying when and how to reach them with it – develops deeper connections between your brand and your target audience to generate tangible results.

Brands such as Triumph Motorcycles, Speedo, Berghaus, British Heart Foundation, Royal Institution of Chartered Surveyors and National Grid partner with us to achieve their marketing objectives – from brand awareness and perception change, to increasing conversions, growing LTV and advocacy.

We combine analysis of first- and third-party data with the latest thinking in behavioural science and core journalistic principles to develop, craft and deliver editorial-quality content and optimised experiences.

Taking a completely channel agnostic approach, we have the breadth of expertise and experience to collaborate with you to deliver:

  • Brand, content, social and voice experience strategy
  • Audience acquisition and lead generation – SEO, CRM and paid content distribution
  • Journalism/editorial-led content creation; written, design/visual, interactive, video, animation, print, podcasting and audio
  • Social and Influencer management.

Creating inspirational content strategies gets us out of bed in the morning. Knowing we’ve achieved KPIs that pull people closer to your brand and achieve your objectives helps us sleep at night.

All Industries


Kirsty Spencer

Managing Director

With over 15 years’ experience, both Agency and Client side, Kirsty Spencer has delivered successful digital marketing strategies for wide ranging brands from British Heart Foundation and LighterLife to Pizza Hut, Mondelez, Novartis and Warburtons. Now Managing Director at Made by Sonder, the award winning agency is passionate about the power of content to connect people with brands.  Based on a strong editorially led approach, strategies are informed by the latest thinking in behavioural science and optimised through data led targeting and insights.


Six Times Content Works In The Customer Experience Loop

We’ve identified the six key steps of the CX journey where brands can use content to market their products and…