Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent Marketing Cloud serves over 30 countries with local, personalised service.
Learn more at selligent.com and connect with the team at Twitter, LinkedIn, and on our blog.
People
Kripapuri was with Selligent for two years as Chief Customer Officer before becoming CEO in February 2020. During this time, he has built strong, personal relationships with the senior leadership and with Selligent’s clients. Prior to joining Selligent, Kripapuri spent 15 years at Dimension Data, a global systems integrator and managed services provider for hybrid IT.
Laura is passionate about all things customer data and, as an independent marketing consultant, she takes that passion to her clients. She enables them to put the customer at the heart of everything they do to leverage ongoing, profitable customer relationships.
Diran George is a trusted Solutions & Technology Advisor for Digital Marketers and Solution Selling specialist. His focus is on Strategy & Digital Optimisation and helping marketers to deliver an optimised omni-channel Customer Experience.
Nick Worth is a digital marketing executive expert at scaling marketing services businesses with 20+ years experience as a marketing and strategy leader in the US and Europe. Having joined the Selligent Marketing Cloud’s Executive Advisory Board in 2013, Nick is currently Chief Marketing Officer of the rapidly growing relationship management software company. Selligent was recognised by VentureBeat as the world’s fastest growing marketing automation company in 2016.
Roy Jugessur is a proven leader in eCRM and Digital Marketing, with over 15 years’ experience. Roy is responsible for overseeing and expanding Selligent’s presence in the Northern European markets. Prior to joining Selligent, Roy was General Manager, EMEA for Shoutlet, and he also served as part of the European leadership team (7 years) for Experience CheetahMail.
Christopher Baldwin is a results-driven, creative individual with expertise in delivering tactical projects ranging from Marketing Communications, Content Management, Branding and GTM Strategy. Christopher continues to drive results and bottom-line revenue through innovative and consumer-centric marketing. With experience across agency and in-house organisations, he is able to execute vision; having previously worked with NASDAQ, FTSE and pre-IPO brands such as Adobe, Reckitt Benckiser, Yahoo! and BMW.
Articles
Three Ways to Bridge the Gap between IT and Marketing
Sam Counterman, Director of Marketing, Northern Europe & Global Digital Lead at Selligent Marketing Cloud, explains why collaboration between marketers…
16/06/2020
Five Key Digital Marketing Strategies During Coronavirus
While nobody can predict what a post-coronavirus reality would look like, one thing is certain for marketers – digital channels…
29/04/2020
Driving the Customer Experience with ‘Personalisation’
In this digital age, consumers are overloaded with marketing messages and are suffering from ‘ad fatigue’. To highlight the state…
19/12/2019
What is the Future for Newer Marketing Channels in This New Era of Privacy Enforcement?
The use of AI-powered digital assistants has risen exponentially in recent years, with the number in use set to triple…
8/11/2019
Reaching the Indirect Customer: How to build Customer Relationships and Collect Intel in the Age of E-commerce Data Monopolies
The growth of e-commerce giants, such as Amazon, has soared exponentially in recent years, putting enormous pressure on competing retailers…
30/09/2019
Valentine’s Day Special: Advice For Relationship Marketers
Every Valentine’s Day relationship marketers prep Cupid’s arrows in hopes of enticing new prospects to their brands. Unfortunately, when it…
13/02/2019
Five Of The Biggest Challenges Faced By Modern Marketers
The only certainty in life is change (and paying taxes). The pace of change has never been quicker – thanks…
22/01/2019
Five Digital Marketing Trends To Watch In 2019
Change is the only constant. This time-honoured maxim perfectly applies to the digital marketing landscape. From May 2018’s enactment of…
9/01/2019
A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps
This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…
18/12/2018
Five Strategies To Avoid Creeping Out Customers With AI Marketing
It’s the season for Halloween decorations and scary movies. Everyone likes a good scare – but nobody enjoys being creeped…
29/10/2018
Happily Ever After: The Secrets To Marketing In The Relationship Economy
The way we purchase products and services, and interact with brands is changing faster than ever before. We no longer…
9/10/2018
How To Revive Your Email Contact List After The GDPR Apocalypse
It all started with great intentions. The EU’s General Data Protection Regulation (GDPR) required marketers to update their data sharing…
20/07/2018
The Three Rules Of Using Brand Experience As A Differentiator
In today’s digitally disrupted marketplace, one factor is increasingly emerging as the main competitive battleground for brands: experience. According to…
13/06/2018
Taking Command Of Voice: What The New Channel Means For Marketers
Every morning I ask Alexa to read out the news, turn the lights on in the kitchen, and start making coffee. My…
4/04/2018
10 Years On: How The iPhone Transformed Consumer Expectations
Since Steve Jobs introduced the iPhone to the world in 2007, it has become an iconic symbol of the mobile…
16/11/2017
Who Do They Think They Are? Marketing To The Digital Natives
Ahead of his presentation at the Figaro Digital Marketing Conference on 20 July, we chatted to Chris Baldwin, Head of…
27/06/2017
Why Marketers Should Embrace Contextual Marketing
Context is something which helps humans to make sense of things. A situation can be interpreted in wildly different ways…
12/06/2017
Being Lazy With Data Will Hamper Your Marketing Strategy
The Rise Of The “Entitled Consumer” Power-wielding consumers have changed the game for marketers. There are the “deletists,” who,…
29/03/2017
Press Releases
Decántalo, a leading eCommerce company specialising in wines, has selected Selligent Marketing Cloud, the intelligent omnichannel marketing automation platform, to…
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, today (3 March 2020) announced leading Nordic entertainment…
Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, yesterday (19 February 2020) named Karthik Kripapuri CEO of the…
Selligent, the intelligent omnichannel marketing and experience cloud platform, today announced the addition of a text-based algorithm as part of…
Global Survey Highlights Need for Marketers to Strike a Relevancy Balance to Deliver Personalisation and Brand Value Without Alienating Consumers …
Global B2C marketing automation company, Selligent Marketing Cloud, today announced the appointment of Tim Stone as its new Global Head…
Global B2C marketing automation company, Selligent Marketing Cloud, has announced PUMA, one of the world’s leading sports brands, as a…
Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO),…
Selligent Marketing Cloud Expands ‘Wave’ Capabilities To Deliver Flexible Omnichannel Campaign Orchestration
Mon 6th Jul
Global B2C marketing automation company Selligent Marketing Cloud today announced Custom Channels, a new functionality that expands the powerful capabilities…
Leading UK publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for more than 40 Publications B2C marketing automation…
Selligent Marketing Cloud, the B2C marketing automation company, has announced Future plc as a client. Future is a global multi-platform…
Experienced technology leader to spearhead product strategy and drive roadmap forward. Selligent Marketing Cloud, the B2C marketing automation company, today…
Ex-Salesforce and Oracle SaaS executive with 25 years’ experience in leadership roles appointed to spearhead growth Selligent Marketing Cloud, the…
Selligent Marketing Cloud Study Finds Consumer Expectations And Marketer Challenges Are Rising In Tandem
Mon 6th Jul
Survey of 7000+ Global Consumers Highlights Increasingly Difficult Marketing Environment Amid Rising Consumer Experience Expectations and Data Privacy Concerns Selligent…
Selligent Marketing Cloud has announced that they have partnered with online ethical grocer Farmdrop. The partnership will help to drive customer…
Auto Trader Partners With Selligent Marketing Cloud To Motor Ahead With Customer Engagement Strategy
Mon 6th Jul
Selligent Marketing Cloud, a B2C Marketing Automation platform, today announced Auto Trader as a client. Auto Trader is the UK…
Selligent is today announcing that the company has relaunched as Selligent Marketing Cloud. Selligent Marketing Cloud sets a new standard…
Selligent, a provider of relationship marketing SaaS solutions based on consumer insights, announced on 18 January 2018 that Chris Botting…
SaaS executive with 12 years’ experience in leadership roles steps up into global position (BRUSSELS, BELGIUM, REDWOOD CITY, CA) Selligent, a…
(LONDON, UK) 25 July 2017 –Selligent, a provider of relationship marketing solutions based on consumer insights, today announced the appointment…