Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent Marketing Cloud serves over 30 countries with local, personalised service.

Learn more at selligent.com and connect with the team at TwitterLinkedIn, and on our blog.

People

Sylvie Tongco

VP Communications and Corporate Marketing
Selligent Marketing Cloud

Sylvie is Selligent Marketing Cloud’s VP Communications and Corporate Marketing. Based in San Francisco, she has worked in the technology industry for 14+ years, managing both PR and employee communications. Passionate about storytelling, Sylvie has spent the majority of her career helping Silicon Valley start-ups, enterprise companies, and venture capital firms unlock their stories to build long-term brand and thought leadership with media. Outside Selligent Marketing Cloud, you can find Sylvie rocking out at live concerts in the Bay Area and somewhere near you, while checking out the food scene and latest workout craze.

Sam Fogwill

Head of Sales, UK
Selligent Marketing Cloud

Sam leads Selligent’s sales organisation in the UK. He has been in the digital marketing industry for over 16 years in a variety of client management, business and alliance development positions spanning data, analytics and marketing technology.

Prior to Selligent, Sam held roles within marketing solutions and SaaS organisations such as Experian and Salesforce, along with niche service providers. He has worked with a wide range of companies in the pursuit of their growth objectives, from rapid growth start-ups to some of the worlds most recognised brands

Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead
Selligent Marketing Cloud

Sam brings more than 15 years of B2B and B2C marketing experience to Selligent, with a focus on digital marketing, advertising, customer journey and experience mapping, demand generation, and brand management. He is responsible for building and executing Selligent’s global digital strategy, including driving brand awareness and sales across digital channels.

Karthik Kripapuri

CEO
Selligent Marketing Cloud

Kripapuri was with Selligent for two years as Chief Customer Officer before becoming CEO in February 2020. During this time, he has built strong, personal relationships with the senior leadership and with Selligent’s clients. Prior to joining Selligent, Kripapuri spent 15 years at Dimension Data, a global systems integrator and managed services provider for hybrid IT.

Laura Paterson

Customer First Marketing
Selligent Marketing Cloud

Laura is passionate about all things customer data and, as an independent marketing consultant, she takes that passion to her clients. She enables them to put the customer at the heart of everything they do to leverage ongoing, profitable customer relationships.

Diran George

Solutions Consultant
Selligent Marketing Cloud

Diran George is a trusted Solutions & Technology Advisor for Digital Marketers and Solution Selling specialist. His focus is on Strategy & Digital Optimisation and helping marketers to deliver an optimised omni-channel Customer Experience.

Articles

Selligent Global Connected Consumer Index

Five-thousand consumers from around the world share insights with Selligent Marketing Cloud on their shifting priorities amid the global pandemic…

6/10/2020

Three Ways to Bridge the Gap between IT and Marketing

Sam Counterman, Director of Marketing, Northern Europe & Global Digital Lead at Selligent Marketing Cloud, explains why collaboration between marketers…

16/06/2020

Five Key Digital Marketing Strategies During Coronavirus

While nobody can predict  what a post-coronavirus reality would look  like, one thing is certain for marketers – digital channels…

29/04/2020

Driving the Customer Experience with ‘Personalisation’

In this digital age, consumers are overloaded with marketing messages and are suffering from ‘ad fatigue’. To highlight the state…

19/12/2019

What is the Future for Newer Marketing Channels in This New Era of Privacy Enforcement?

The use of AI-powered digital assistants has risen exponentially in recent years, with the number in use set to triple…

8/11/2019

Reaching the Indirect Customer: How to build Customer Relationships and Collect Intel in the Age of E-commerce Data Monopolies

The growth of e-commerce giants, such as Amazon, has soared exponentially in recent years, putting enormous pressure on competing retailers…

30/09/2019

Valentine’s Day Special: Advice For Relationship Marketers

Every Valentine’s Day relationship marketers prep Cupid’s arrows in hopes of enticing new prospects to their brands. Unfortunately, when it…

13/02/2019

Five Of The Biggest Challenges Faced By Modern Marketers

The only certainty in life is change (and paying taxes). The pace of change has never been quicker – thanks…

22/01/2019

Five Digital Marketing Trends To Watch In 2019

Change is the only constant. This time-honoured maxim perfectly applies to the digital marketing landscape. From May 2018’s enactment of…

9/01/2019

A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps

This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…

18/12/2018

Five Strategies To Avoid Creeping Out Customers With AI Marketing

It’s the season for Halloween decorations and scary movies. Everyone likes a good scare – but nobody enjoys being creeped…

29/10/2018

Happily Ever After: The Secrets To Marketing In The Relationship Economy

The way we purchase products and services, and interact with brands is changing faster than ever before. We no longer…

9/10/2018

How To Revive Your Email Contact List After The GDPR Apocalypse

It all started with great intentions. The EU’s General Data Protection Regulation (GDPR) required marketers to update their data sharing…

20/07/2018

The Three Rules Of Using Brand Experience As A Differentiator

In today’s digitally disrupted marketplace, one factor is increasingly emerging as the main competitive battleground for brands: experience. According to…

13/06/2018

Taking Command Of Voice: What The New Channel Means For Marketers

Every morning I ask Alexa to read out the news, turn the lights on in the kitchen, and start making coffee. My…

4/04/2018

10 Years On: How The iPhone Transformed Consumer Expectations

Since Steve Jobs introduced the iPhone to the world in 2007, it has become an iconic symbol of the mobile…

16/11/2017

Who Do They Think They Are? Marketing To The Digital Natives

Ahead of his presentation at the Figaro Digital Marketing Conference on 20 July, we chatted to Chris Baldwin, Head of…

27/06/2017

Why Marketers Should Embrace Contextual Marketing

Context is something which helps humans to make sense of things. A situation can be interpreted in wildly different ways…

12/06/2017

Being Lazy With Data Will Hamper Your Marketing Strategy

  The Rise Of The “Entitled Consumer” Power-wielding consumers have changed the game for marketers. There are the “deletists,” who,…

29/03/2017

Case Studies

Press Releases

Digital Campaign Leverages Personalised Content and Journeys to Maximise Engagement and Contributions. Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing…

Tesco, Mercialys, and The United Nations Refugee Agency Among Selligent Clients Recognised for Delivering Powerful Campaigns and Top-Notch Customer Experiences.…

Today, customer intelligence  company Acxiom announced that they and the United Nations Refugee Agency, UNHCR, have been recognised for a…

Global Index shows heightened consumer preference for brand flexibility and real-time communications on service changes and delays. Selligent, the intelligent…

Selligent, the intelligent omnichannel cloud technology company, announced last week that it has joined the Five9 App Marketplace, merging the…

NFL team to leverage artificial intelligence to extend fan access to highly-personalised content during unprecedented off-season. Selligent, the intelligent omnichannel…

Thirty-five-year industry veteran Dean Brown to oversee channel partner growth in North America. Selligent, the intelligent omnichannel cloud technology company,…

Selligent, the intelligent omnichannel marketing and experience cloud platform, today (8 July 2020) announced Acceleration, ONE Marketing, and Reply as…

Decántalo, a leading eCommerce company specialising in wines, has selected Selligent Marketing Cloud, the intelligent omnichannel marketing automation platform, to…

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, today (3 March 2020) announced leading Nordic entertainment…

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, yesterday (19 February 2020) named Karthik Kripapuri CEO of the…

Selligent, the intelligent omnichannel marketing and experience cloud platform, today announced the addition of a text-based algorithm as part of…

Global Survey Highlights Need for Marketers to Strike a Relevancy Balance to Deliver Personalisation and Brand Value Without Alienating Consumers  …

Global B2C marketing automation company, Selligent Marketing Cloud, today announced the appointment of Tim Stone as its new Global Head…

Global B2C marketing automation company, Selligent Marketing Cloud, has announced PUMA, one of the world’s leading sports brands, as a…

Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO),…

Global B2C marketing automation company Selligent Marketing Cloud today announced Custom Channels, a new functionality that expands the powerful capabilities…

Leading UK publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for more than 40 Publications B2C marketing automation…

Selligent Marketing Cloud, the B2C marketing automation company, has announced Future plc as a client. Future is a global multi-platform…

Experienced technology leader to spearhead product strategy and drive roadmap forward. Selligent Marketing Cloud, the B2C marketing automation company, today…

Ex-Salesforce and Oracle SaaS executive with 25 years’ experience in leadership roles appointed to spearhead growth Selligent Marketing Cloud, the…

Survey of 7000+ Global Consumers Highlights Increasingly Difficult Marketing Environment Amid Rising Consumer Experience Expectations and Data Privacy Concerns Selligent…

Selligent Marketing Cloud has announced that they have partnered with online ethical grocer Farmdrop. The partnership will help to drive customer…

Selligent Marketing Cloud, a B2C Marketing Automation platform, today announced Auto Trader as a client. Auto Trader is the UK…

Selligent is today announcing that the company has relaunched as Selligent Marketing Cloud. Selligent Marketing Cloud sets a new standard…

Selligent, a provider of relationship marketing SaaS solutions based on consumer insights, announced on 18 January 2018 that Chris Botting…

SaaS executive with 12 years’ experience in leadership roles steps up into global position (BRUSSELS, BELGIUM, REDWOOD CITY, CA) Selligent, a…

(LONDON, UK) 25 July 2017 –Selligent, a provider of relationship marketing solutions based on consumer insights, today announced the appointment…

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