Rufus Leonard is an independently-owned brand experience agency. Nearly three decades of organic growth, built on two core pillars of design and digital, have seen the agency develop a unique breadth and depth of offering which includes brand optimisation, service design, organisational engagement and technology. As Brand Experience Engineers, the company’s mission is to create transformational brand experiences for some of the UK’s leading brands including Lloyds Banking Group, British Gas, BBC, Macmillan, the AA, British Red Cross, Royal Mail and Aviva.

Named The Drum’s #1 Elite agency for design and its #2 Elite agency for digital 2016, Rufus was featured in the 2016 Sunday Times 100 Best Small Companies.


Carlo D’Alanno

Executive Creative Director
Rufus Leonard

Vanita Tanna

Head of UX
Rufus Leonard

As the Head of UX at Rufus Leonard, Vanita Tanna, is building the UX team up and out, embedding lean working and CXO across the agency, working on new business propositions, and currently training a chat bot.

Laurence Parkes

Chief Strategy Officer
Rufus Leonard

With more than 20 years’ experience gained at some of the world’s leading network agencies including DDB, BBH, WCRS, Laurence was most recently responsible for building and developing a 10-strong team of multi-disciplined strategists at AKQA’s award-winning Amsterdam office. He relocated to join Rufus as chief strategy officer in April 2015. Heading up Rufus’ ever-expanding strategy team, Laurence is responsible for creating bespoke and rewarding digital brand experiences for clients, including PizzaExpress, Lloyds Banking Group, the AA and Stagecoach.

Peter Barker

Chief Technology Officer
Rufus Leonard

Peter leads Rufus’ 30-strong tech team. He has overall responsibility for technology platform choices and the process and standards which underpin how Rufus build, run and support solutions for clients. A lover of all things online, Peter built his first website in 1994 and, after a stint working for companies developing ICTs in the old USSR, came to London in 1998. As a developer, he was instrumental in creating Lloyds’ first ever online banking service, and was also a key figure in the set-up and execution of online retail platforms for Smart and Mercedes-Benz – another first at the time. Peter has a degree in business psychology and a masters in multimedia systems, and joined the board in 2010.

Ross Timms

Head of Strategy
Rufus Leonard

Specialising in customer experience design, Ross Timms’ work at Rufus Leonard is focused on building service strategies that bring their brand’s purpose to life for their customers. He runs a specialist discipline that closely collaborates across projects and accounts with other design and business disciplines to deliver experiences that meet both business objectives and customer needs.


Delivering Game-Changing Disruption with your People, Your Brand, and Your Technology

There is one thing industry disruptors all have in common: they combine the best in technology and simplicity to solve…


A Brave New Financial World

In an age of artificial intelligence (AI), machine learning (ML), and blockchain, it’s clear that the world of financial services…


Defining Success: How To Measure The Impact Of Digital Transformation

For many businesses, digital transformation is now a key business priority that requires immediate resolution. With 85% of enterprise decision-makers…


Predictions: 2019 Digital Transformation Trends

This year, 2018, was one of companies diving head first into digital transformation programmes, often, without a clear strategy. In…


Launching An Infant Chatbot: Four Bot-user Interactions To Consider

Well, we weren’t expecting that! During her recent London Fashion week catwalk show, Victoria Beckham got more than she bargained…


Why Brand Experience Is Critical For Business Success

The term ‘brand experience’ (BX) is used to refer to how a brand is perceived across all of the touchpoints…


How Do Brands Create Meaningful And Memorable Interactions On Snapchat?

Social media has redefined online marketing. Forcing brands to constantly adapt as each platform develops new methods for both app…


Discovering VUI Part One: User/Customer Behaviour

When Rufus Leonard were given the opportunity to work with an iconic global brand on a new voice user interface (VUI) app, compatible…


UX On Paper: What Digital Can Learn From Print

I’ve never worked in print and I’ll be honest, after bleeds and crops, I’m completely lost.  And more often than…


Reverse Engineering Bad Ideas Into Brilliant Ones

Have you ever been in a meeting when someone said, ‘that’s a really bad idea’? Chances are you have, or…


The Experience Principle

Laurence Parkes, Chief Strategy Officer at brand experience agency Rufus Leonard, discusses the relationship between experience and design and says…


Speaker Spotlight: Andy Marshall, Head of User Experience at Rufus Leonard

Andy Marshall, Head of User Experience at Rufus Leonard, is among the speakers at the Figaro Digital Marketing Conference in…


Press Releases

  The Gym Group (TGG), the no contract, 24/7, nationwide operator of 175 low cost gyms announces the launch of…