Red Hot Penny are online growth experts. We provide innovative digital solutions that deliver real results for online retailers and brands.

Based in Wokingham, Berkshire, Red Hot Penny provides a host of integrated digital marketing services, including Digital PR, Creative Content, Social Media, PPC and SEO, all of which aim to influence brand perception and increase conversions. We offer these digital marketing services to a wide range of online retailers and brands and have proven success with many established clients, including: Tesco, Lipsy, Megabus, Crabtree & Evelyn and Larsson & Jennings to name just a few.


Russ Powell

Head of Marketing
Red Hot Penny

A vastly experienced marketer, Russ initially built his career across a variety of client-side side B2B roles. He has previously been a Comms Manager at Fujitsu, Data wrangler for Microsoft, Events Co-ordinator at Dell, Online Manager for Symantec, and Marketing Manager at Atos and as such Russ knows a whole lot about a whole range of marketing functions and disciplines – and has even picked up a handful of industry awards along the way to prove it. Russ is now using this large and varied experience agency side as the Head of Marketing for Red Hot Penny, helping to drive even greater growth for the digital marketing agency through a focus on awesome CX, inspiring and thought-provoking content and laser focused demand generation activity (amongst other things).

Darren Bull

Managing Director
Red Hot Penny

Darren is a Senior Executive and Entrepreneur with achievements in starting and growing businesses. He has exceptional knowledge and experience in digital marketing, the e-commerce industry and multi-channel retail.


As well as consulting with online retailers, Darren has led highly technical and increasingly complex projects for B2C and B2B brands looking to enrich and expand their online and marketing strategies. Darren has a track record of helping retailers improve online success and has advised brands including M&S, LowePro, Bodas, Les Mills and Andertons Music Co.

David Schulhof

Digital Marketing Director
Red Hot Penny

David is responsible for our fast-growing digital marketing team which has participated strongly in the overall progression of Red Hot Penny. Leading a team that has grown considerably since he joined, David encourages reaching the all-important goal of helping our clients increase brand awareness and profitability online.

Combining his team’s digital marketing experience spanning decades, David prepares and delivers global marketing strategies to clients across all areas with the aim of attracting, engaging and converting new customers to drive revenue. He is actively involved in devising and shaping digital strategies for clients including Vector Watch, Lipsy and Taylor Morris.


Handling A Social Media Crisis: What Have We Learned?

When you hear the words ‘social media meltdown’, some well-reported examples come to mind. The now infamous PR disasters of Pepsi ,…


Is Your Pursuit Of ROI Getting In The Way Of Profit?

At a Google training session for Junior PPC executives, a question was asked about the relative importance of Profit, Return…


Promises And Payoffs: Reaching Optimum Marketing Attribution

Efficiency continues to be the kicker that separates the winners of digital marketing from the rest. With traffic, conversions and…


SEO Iceberg: The Changing Shape Of Search Results In 2017

Ensuring strong rankings for your site through a process known as Search Engine Optimisation is vital to the success of…


Fail Quickly – How Google Likes to Fail, and So Should You

Despite the sheer volume of data and metrics available to marketers engaged in digital marketing today, so many are still…


The Marriage Between Editorial & Ecommerce

The ecommerce space is constantly transforming, with new technologies becoming available for brands and retailers to attract new and existing…


Snapchat For Brands; What You Need To Know

What is Snapchat? Snapchat is a free mobile app that allows you to send pictures and videos for free, which…


The Accelerated Mobile Pages (AMP) Ultimate Guide

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Bloggers & Brands Beware: Google Update

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Publishing and Commerce: Is it Working?

Is the rise of publishers introducing ecommerce functionality to their digital platforms a waste of time and (lots of) money?…


The Value of Localisation in Ecommerce

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The PR and SEO Relationship Status

PR and SEO teams share a common goal – to increase a brand’s presence in the marketplace – but they…


Press Releases

Red Hot Penny are pleased to announce the launch of the Vector Watch ecommerce store, supported by global logistics provider…

Ground-breaking smartwatch brand Vector has appointed creative ecommerce agency Red Hot Penny to launch their product and support their growth…

British eyewear brand Taylor Morris has appointed creative ecommerce agency Red Hot Penny to drive online sales through digital PR,…

Group activity trip specialists, Red7, has appointed Red Hot Penny as their Digital Marketing agency. The contract was won through…

Creative Ecommerce Agency, Red Hot Penny, will be rolling up their sleeves and getting dirty to raise money for Cancer…

Australian Menswear brand, Mocha Salt, has appointed Red Hot Penny with handling their marketing and PR campaigns. The brief was…