Robin Bade

Regional Director Europe and Founding Partner

Robin Bade is an entrepreneur fueled by the era of digitalization. From digital business transformation to, tactical activations to large site redesigns, he’s had the opportunity to help businesses in the personal electronics, automotive industry and beyond succeed in this new environment. In 2015, he established Mirum, a new global agency. It brought together a set of digital agencies operating within WPP/J. Walter Thompson Company, including Digitaria, Casa, XM Asia, and Activeark JWT (which Robin founded). Mirum works helping business transform and grow by mastering the digital experience, with 2,200 professionals in over 40 offices in more than 20 countries.