LAB is an award-winning independent digital agency with offices in Soho and Cape Town. Founded over 15 years ago, the agency has 55 full-time staff and many associates. With clients including Danone, Tipi, System 1 Group, The Guardian and Keith Prowse, LAB offers a full suite of digital services, uniquely mixed with a blend of consumer neuroscience, psychology and behavioural economics. LAB works with enterprise-level organisations to implement successful digital strategies and to design, build and market digital brands and experiences. Featured in The Drum’s Top 100 Independent Agencies, LAB was also named a ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies 2018.

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Harpreet Bushell

Chief Growth Officer
LAB Digital

Harpreet has over 13 years’ experience in driving business across digital services, products, and licences, with expertise in marketing, sales, partner management, analyst relations, and client services. Harpreet is very active in the tech community and has been a Sitecore MVP three years running, was featured in The BD100 in 2019, (the list of the UK’s most influential business developers, in association with the Drum), is part of the 2020 BIMA100, is a Tech London Advocate, and a member of the BIMA Diversity and Inclusion council.

Daryll Scott

Director of Human Technology
LAB Digital

Daryll has enjoyed a wildly diverse career, from entrepreneurial adventures, business leadership and executive coaching to neuro-linguistic programming, hypnosis and neuromarketing. The thread that joins these dots is a deep fascination with the human condition and a disruptive approach to change. As a Director of Human Technology at LAB it’s Daryll’s job to make sure they use their digital superpowers to the benefit of the human beings they affect.

Beatrice Andrew

Behavioural Science Consultant
LAB Digital

Beatrice is a Behavioural Science Consultant at LAB. She holds a BSc (Hons) Neuroscience from King’s College London and is undergoing Executive MSc in Behavioural Sciences at the London School of Economics. Bea has been developing LAB’s neuromarketing processes and leading consulting projects at LAB for three years. She has six years’ experience working in digital and creative. She was previously a digital planner for the Google account at Essence, working in branding and design at Elmwood & Honey. Beatrice is a keynote speaker at industry events including Women of Silicon Roundabout and Figaro Digital. She is a member of the BIMA Human Insights Council.


How to Connect with Your Audience

Sabrina Duda and Beatrice Andrew from LAB Group explain why we should all be investing in customer experience. They will…


How the Fashion Industry Can Survive and Thrive Post-lockdown

Following their initial research piece on six things you need to know about your audience during a pandemic, LAB Group,…


B2B Doesn’t Mean Business-to-Boring

Daryll Scott, Director of Human Technology at LAB, helps us to understand the human element of our audiences. In consumer…


The Age of Business-to-Human

LAB is an agency offering digital services built with a blend of consumer neuroscience, psychology and behavioural economics. In this…


Press Releases

– Group elevates LAB brand to group-level, and establishes specialist agencies Riverr and VERJ – The specialist brands will sit…

Current LAB Finance Director Rachel Howe and Talent and HR Manager Priya Unwith take on new group-level roles alongside Group…

On Tuesday (11 August), LAB Group announced that creative agency Studio BLUP is to join the group, as part of its…


How to Connect with Your Audience

by Beatrice Andrew, Behavioural Science Consultant at LAB Digital

by Sabrina Duda, Head of User Experience at LAB Digital


Future-Proofing Your Personalisation

by Beatrice Andrew, Behavioural Science Consultant at LAB Digital

by Harpreet Bushell, Chief Growth Officer at LAB Digital