We’re a group of agencies with a simple mission: use pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot do.

We unite multi-disciplinary expertise across technology, marketing, data-led human insights, communication, and creativity. Our teams are composed of experts in their own fields, working closely together to explore, challenge, and push the boundaries from every angle.

We create unparalleled industry solutions, either by partnering with progressive brands to deliver tangible results or by developing unique ways to solve old problems, such as detecting and protecting vulnerable people online.

Follow us for updates, message our team or visit www.lab.co.uk to see more of our work.

People:

Harpreet Bushell

Chief Growth Officer

Harpreet has over 13 years’ experience in driving business across digital services, products, and licences, with expertise in marketing, sales, partner management, analyst relations, and client services. Harpreet is very active in the tech community and has been a Sitecore MVP three years running, was featured in The BD100 in 2019, (the list of the...

Daryll Scott

Director of Human Technology

Daryll has enjoyed a wildly diverse career, from entrepreneurial adventures, business leadership and executive coaching to neuro-linguistic programming, hypnosis and neuromarketing. The thread that joins these dots is a deep fascination with the human condition and a disruptive approach to change. As a Director of Human Technology at LAB it’s Daryll’s job to make sure they use their digital...

Videos

Behavioural Targeting, Consumer Behaviour • 09/11/20

How to Connect with Your Audience

By Beatrice Andrew, Behavioural Science Consultant at Be.a Consulting

Personalisation • 30/07/20

Future-Proofing Your Personalisation

By Beatrice Andrew, Behavioural Science Consultant at Be.a Consulting

Insight Articles